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  • Nouvelles
    s and Burger King On May 16 it opened its 754th restaurant in Canada Two weeks earlier A W released its rst quarter results showing sales growth of 3 7 per cent over the same period last year to 173 million What makes the success all the more surprising is that in the U S where the brand originated in 1919 A W has been falling off the map There are only 300 A Ws in the entire country They re barely breathing says Bob Goldin executive vice president at the Chicago based industry consulting firm Technomic A W Canada is a separate company from its American counterpart and has charted a different course in everything from its branding to menu items The key to its success says CEO Paul Hollands is a willingness to adapt while at the same time staying true to the character of a brand built largely on baby boomer nostalgia for drive ins and frosty mugs We just keep picking away at the business as the world around us changes he says Up until about 15 years ago says Hollands the burger chain was largely absent everywhere except the Atlantic provinces and the West More recently its main strategy has been to establish a stronger presence in Ontario and Quebec regions traditionally dominated by Tim Hortons and McDonald s It s working on Feb 8 Hollands was at Toronto s Pearson International Airport for the opening of the 750th restaurant making Ontario the province with the most A W locations Hollands claims one key competitive advantage behind the expansion is that unlike other chains it offers franchisees the opportunity to open multiple locations in one area Like rival McDonalds A W has also made an effort to cater to the increasingly sophisticated tastes of consumers

    Original URL path: http://qc.awfranchise.ca/fr/news/2012/06/canada-loves-aw/ (2013-10-27)
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  • News
    urban customers here in Montréal said A W president and CEO Paul Hollands said in a news release This is a major innovation for A W and with the strength and the vibrancy of Montreal as a major urban centre we are delighted to open the first of our new prototypes here More importantly we are very excited about the large number of opportunities to build these new urban restaurants in Montreal bringing A W s great tasting burgers to a new generation of busy and hungry customers in a truly industry leading restaurant design The new urban concept locations are designed to serve Canadians who live and work downtown It s a new way of doing business for a franchiser that has operated restaurants primarily in the suburbs with more than 730 going strong since the 1950s In addition to the traditional Burger Family fare and root beer downtown A W customers have new menu options that include a selection of salads and several new chicken sandwiches In a bid to reduce waste A Ws are serving the new offerings in re usable packages when necessary and on old fashioned china plates with stainless steel cutlery as well as frosted mugs According to the North Vancouver B C based firm the average urban restaurant will reduce its consumer paper waste by over 6 000 7 000 pounds per year Advanced exhaust equipment will reduce power and gas usage by 30 and new Energy Star fryers will provide a further 45 reduction A W deployed the services of Cincinnati based FRCH to come up with the new design which is a variation of the classic look featured across the country The downtown Montreal location is the first of its kind in Quebec and Rob Fussey A W s head of

    Original URL path: http://qc.awfranchise.ca/news/2012/06/free-wi-fi/ (2013-10-27)
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  • News
    and to have that brand experience Canadian consumers have grown up with Fussey said There is a familiarity and an expectation and we didn t want to lose that At the same time Fussey admits part of the mold had to be broken FRCH s approach focused on using A W s quirky personality to create an experience that is simple flexible and convenient but with just enough nostalgia to convey authenticity We wanted to express something new without alienating the consumer that already loves the brand We played up the burgers root beer and other traditional elements but we did it in a contemporary and bold way said Paul Lechleiter chief creative officer of FRCH The prototype s main design elements see photos here include An attention grabbing storefront framed by the A W orange color The big illuminated window and graphics express not only the urban neighborhood but also the brand It was critical for us to come up with street recognition and put a cool spin on it so younger people would be curious Lechleiter said A chevron featured as an over scaled illuminated chandelier just inside the storefront to welcome guests as a secondary branded element The chevron acts almost like a lantern with a warm inviting glow Depp said Urbanesque material designs such as stained concrete floors raw metal details exposed connection points and open ceilings Various seating styles from stand up railings to stools to booths providing flexibility whether guests are grabbing a quick bite or staying for a full meal Lighting also changes throughout the interior Softer pendant lights for example hang over the more intimate seating areas Leveraging the traditional menu While this catchy design scheme may fit a modern style it hardly scratches the surface of A W s true story revolving around burgers and root beer FRCH visually communicated the food through artwork that plays on the idea of a layered playbill encrusted telephone pole found in big cities Also a coaster wall includes a collection of about 30 designed drink coasters that are free The idea is for customers to use a coaster while they re dining in and to take it home as a collectible when they leave The artwork packages are used to express community and culture and to constantly change as new expressions come up We re trying to set it up so there is always something new and surprising at A W there s always going to be a different experience said Lechleiter Tapping technology to cater to younger crowd Brands often turn to technology components to really grab the attention of a younger demographic Urban A W units each feature two to four self service kiosks supplied by Panasonic Canada This is A W Canada s first foray into self service ordering The kiosks made sense for the target we were going for which was 20 to 35 year olds looking for a burger in a hurry We wanted them to be able to

    Original URL path: http://qc.awfranchise.ca/news/2012/06/urban-prototype-for-younger-crowd/ (2013-10-27)
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  • News
    Boisvert s third A W We are excited to present this new A W restaurant concept for our urban customers here in Montreal said Paul Hollands A W president and CEO This is a major innovation for A W and with the strength and the vibrancy of Montreal as a major urban centre we are delighted to open the first of our new prototypes here In addition to The Burger

    Original URL path: http://qc.awfranchise.ca/news/2011/05/aw-opens-urban-resto-in-montreal/ (2013-10-27)
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  • News
    out an old Root bear can learn new tricks A W the hamburger chain that s been a Canadian fixture since 1956 will open one of its new urban concept restaurants Wednesday in Montreal featuring innovative technology a modified menu and singles friendly seating More details Our quick drive thru A W has been one of Canada s Best Managed Companies since 2002 A W s new urban restaurant design

    Original URL path: http://qc.awfranchise.ca/news/2011/05/root-bear-diversifies/ (2013-10-27)
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  • News
    Canada s iconic burger place reached another milestone A W Food Services of Canada Inc opened on May 26 2011 its inaugural Quebec location for its new urban concept restaurant in downtown Montreal at 1550 de Maisonneuve West near Concordia University A W s legendary line of burgers will now be available to customers who live work and study in the downtown urban core of Canada s second largest city

    Original URL path: http://qc.awfranchise.ca/news/2011/05/aw-touts-new-downtown-montreal-restaurant/ (2013-10-27)
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  • News
    milestone today A W Food Services of Canada Inc TSX AW UN opened this morning its inaugural Québec location for its new Urban Concept restaurant in downtown Montréal at 1550 de Maisonneuve West near Concordia University A W s legendary line of burgers will now be available to customers who live work and study in the downtown urban core of Canada s second largest city More details A W has

    Original URL path: http://qc.awfranchise.ca/news/2011/05/aw-urban-concept-restaurant-arrives-in-qu_bec_-inaugural-restaurant-opens-in-downtown-montr_al/ (2013-10-27)
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  • News
    Rest Area QC Crowsnest Pass Frank AB Eagle Landing Chilliwack BC Restaurants Currently Under Construction ETA Opening King George Hwy 128 th Street Surrey BC May 2011 2303 King George Hwy Surrey BC May 2011 A W Food Services of Canada Inc is 100 Canadian owned and is one of the strongest brand names in the Canadian foodservice industry A W is the nation s second largest hamburger restaurant company

    Original URL path: http://qc.awfranchise.ca/news/2011/05/spring-2011-news/ (2013-10-27)
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