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  • Digital ads ain’t about banners and boxes « Breaking News
    well for over a hundred years the incremental costs of adding new content and thus new audiences to the bundle is slight once you have your presses and trucks and newsroom and business department in place By now we re all familiar with how hard that model has been hit on the news side we now that the barriers to publishing information are minimal the cost is virtually nil and the supply of information has swamped demand The not surprising result is that it s damn hard to sell news and information Less talked about by journalists anyway is how this atomizing effect of the web has hit advertising just as hard Oh we all know about Craigslist and Kijiji and the amazing shrinking classifieds but when I talk with journalists and ad sales folks and even some publishers there s an almost willful blindness about what s going on No one can deliver local advertising like newspapers Google can t hand out flyers with block by block precision like we can Yahoo doesn t have the local relationships our sales staff have Most of our clients don t even have web sites etc etc etc All true And all beside the point The truth is all the advertising jobs the newspaper did for its community have also been atomized by the web each and every one of them must now stand on its own and compete in a massive free wheeling unregulated marketplace that has exploded the supply and taken a pile driver to the price Digital competitors brand new businesses keenly focussed on just this one bit of advertising are being built every day And many are succeeding Search advertising is the most successful because it s coming the closest to really meeting needs you re looking for flycasting reels Have I got a deal for you with a phenomenally low entry cost for advertisers But much of these are new businesses middlemen that sprang into being to take advantage of the opportunities this new medium presented Slowly but surely other forms of digital advertising are emerging recommendation driven directories Homestars com coupon clipper sites Save ca deal sites RedFlagDeals ca and of course a hundred a thousand different business directory sites These are in addition to the obvious job auto and real estate verticals Community newspaper chains have been the quickest to realize the money in digital doesn t lie in selling space on news web pages it lies in using digital technology to meet very specific needs Metroland has a clutch of these new digital products Flyerland ca DailyWebTv com and their Yellow Pages competitor Goldbook ca Transcontinental is aggressively rolling out it s own local directory offering local businesses a web site video locator maps and customer feedback for one low monthly price at LocalWeb ca One concept I see enjoying real growth is the daily deal services offered by sites like Groupon com and TeamSave ca Subscribers receive daily graphic emails offering pretty attractive

    Original URL path: http://www.billdunphy.ca/?p=270 (2014-10-09)
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  • Goodbye advertising, hello circulation! « Breaking News
    range announced it was going free and would become a giveaway They expect circulation to settle in the 600 000 range And lastly the Dallas Morning News has placed their sports and entertainment editors under general managers who report to the vp of sales and advertising Down comes the wall What s going on I don t have to tell you that our industry is in the midst of a very very messy transition Take forty years of declining market share and a decades old slide in circulation on the one hand toss in the flight of classified and employment advertising to the web on the other and then add a nearly world wide recession into the mix and you have the makings of very rough ride It s causing publishers everywhere to ask some hard questions about who are they really serving advertisers or readers Can you truly serve both It would seem from the examples above that different publishers are arriving at different answers to that question I heard a CBC podcast recently a recording of the 2009 Dalton Camp lecture given by Kenneth Whyte founding editor of the National Post and author of The Uncrowned King a look at William Randolph Hearst s remarkable foray into the New York newspaper business at the end of the 19th century In his talk Whyte pointed out that back in Hearst s time when he took on Joseph Pulitzer s New York World newspapers were funded by readers they lived and died on their circulation revenue on the pennies and nickels of a vast and fickle readership Newspapers did not cloak themselves in objectivity but rather wore their partisanship proudly They fought for their readers daily chasing scoops and pushing out extra editions in a frantic effort to catch the

    Original URL path: http://www.billdunphy.ca/?p=178 (2014-10-09)
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  • 2007 Canadian online ad revenue jumped by 38 per cent, but newspapers lagged behind « Breaking News
    2008 February 2008 January 2008 November 2007 October 2007 April 2007 March 2007 February 2007 Blogroll Development Blog Documentation DreamHost Blog Plugins Suggest Ideas Support Forum Themes Tribune chain boss endorses the river of news as online model Home The biggest mistake online news sites make creating their own content 2007 Canadian online ad revenue jumped by 38 per cent but newspapers lagged behind By Bill on July 21st 2008 C anadian advertisers are moving more and more money onto the web with spending continuing to grow by double digits although the rate of growth is expected to slow this year Alas newspapers while seeing healhy growth in their online revenue are lagging behind From a press release earlier this week from the Interactive Advertising Bureau of Canada IAB 2007 Canadian Online Advertising Revenues climbed to just over 1 2 billion for the year a 38 increase over 2006 actuals Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years building from 237 million in 2003 to the 1 2 billion mark in 2007 and is quickly closing in on more established mediums The IAB data shows that online video ads are still virtually non existent accounting for 9 million or less than 1 per cent of the total online ad spend Email advertising an often over looked category appears to be declining dropping from 20 million to 9 million year over year The big categories are Search 478 million Display 432 million Classified Directory 305 million an unhelpful jumble of a category And newspapers According to this Canadian Newspaper Association report pdf newspapers snagged 196 million of that 1 2B spending which was about 44 million more than they d earned the year before But the numbers also show that Canadian newspapers are

    Original URL path: http://www.billdunphy.ca/?p=19 (2014-10-09)
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  • Forty percent of the Top 50 US newspapers are bleeding red ink, says top CEO « Breaking News
    by Hollinger s Conrad Black who gave us all a lecture on arrogance of all things Unfortunately Conrad couldn t be with us today but I wish him all the best in his new home in Florida Once he s had genteelly dispatched with Conrad Black Singleton then put the boots to just about everyone else in the troubled newspaper industry in the US Some newspapers in the U S won t make it through this transition Others will print smaller newspapers on fewer days By my estimate as many as 19 of the top 50 metro newspapers in America are losing money today and that number will continue to grow The large metros are the hardest hit by change and they re the most difficult to change Too many whining editors reporters and newspaper unions continue to bark at the dark thinking their barks will make the night go away They fondly remember the past as if it will suddenly re appear and the staffing in newsrooms will suddenly begin to grow again Well as a former journalist I also wish for the past but it s not coming back The printed space allocated to news and newsroom staffing levels will continue to decline so it s time to get over it and move to a print model that matches the reality of a changing business At a time when print circulation is declining by 2 4 per year when ad revenue is shrinking even more drastically when 2 400 journalists were laid off when online revenue and readership is only re capturing a fraction of what s bleeding away a few boots to the backside are probably in order if anyone is still standing still long enough to get hit by them But Singleton speech does more than

    Original URL path: http://www.billdunphy.ca/?p=30 (2014-10-09)
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  • US experts see sharp decline in Real Estate print advertising « Breaking News
    2008 May 2008 April 2008 March 2008 February 2008 January 2008 November 2007 October 2007 April 2007 March 2007 February 2007 Blogroll Development Blog Documentation DreamHost Blog Plugins Suggest Ideas Support Forum Themes Lessons from WebU Home Newspapers in danger of abandoning their mission US experts see sharp decline in Real Estate print advertising By Bill on March 25th 2008 F irst employment classifieds Then automotive advertising moved massively online And now a the executive summary of new report out of the US by Borrell Associates suggests real estate advertising dollars are going to jump to the web in a big way For newspapers the situation is worse We project that coming off last year s high of almost 5 2 billion in print advertising there will be a 6 8 percent decline this year 2007 almost the same again in 2008 followed by a stunning 16 percent fall in 2009 and 13 percent in 2010 By then real estate marketers will be spending more on online media than on newspapers or local homes magazines source Borrell Associates Real Estate Outlook 2007 2012 The report says that overall spending on real estate advertising dropped by 3 percent in 2007 but that online spending on real estate increased by over 25 percent during that same time period These numbers are all US figures and 2007 has been a spectacularly bad year for the US real estate market the sub prime mortgage market meltdown and a resultant recession But regardless the fact that within that context online ad spending by real estate industry actually increased by 25 percent is a very strong indicator of where those dollars are headed We have many options for grabbing a good piece of those dollars great relationships with the people spending the money high profile in

    Original URL path: http://www.billdunphy.ca/?p=47 (2014-10-09)
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  • Online teaching tools « Breaking News
    March 2011 January 2011 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 January 2010 December 2009 October 2009 March 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 November 2007 October 2007 April 2007 March 2007 February 2007 Blogroll Development Blog Documentation DreamHost Blog Plugins Suggest Ideas Support Forum Themes Here s how we should be doing news on the web Home Screw the story Online teaching tools By Bill on March 13th 2008 Here s an embedded slide show of a presentation I created using Google s free Documents tools The tools is very fast and easy if somewhat less than sophisticated in terms of transitions etc It has some interesting functionality it allows people to join an online conversation about the presentation in real time in a sidebar a kind of open back channel Not sure if I d use that in a classroom situation but it might be interesting in a distance learning environment Oh and did I mention it was free This presentation was on the difference between print and online advertising In addition to the

    Original URL path: http://www.billdunphy.ca/?p=51 (2014-10-09)
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  • Is free the future of our business? « Breaking News
    starts down the path to gratis at least as far as we consumers are concerned Storage now joins bandwidth YouTube free and processing power Google free in the race to the bottom Basic economics tells us that in a competitive market price falls to the marginal cost There s never been a more competitive market than the Internet and every day the marginal cost of digital information comes closer to nothing read the rest of the article here The shift from an economy based on scarcity to one based on abundance is already having profound effects on businesses touched by the digital demons the music industry is one wildly obvious example but so too is the news business Information doesn t just want to be free it busted out of the joint a long time ago and we have all been very slow to understand what that means and how to take advantage of it Not everybody viz the Metro papers But imagine if 10 years ago you marched into your publisher s office and said I ve got great idea Let s make a cheap crappy tabloid paper cram it full of truncated wire copy and then each day we ll give away 300 000 copies Anderson s piece while not focusing on the media other than to point out our advertising based model was one of the first workable business models to emerge in a Free economy should be a must read for anyone moving information around digitally These ideas are not new Dave Winer and Doc Searls and Corey Doctorow among others have been beating the drums on the economy of abudance for a couple of years now But I still am left with more questions than answers Why or why didn t I take economics in

    Original URL path: http://www.billdunphy.ca/?p=55 (2014-10-09)
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  • How to build a successful local news web site (Hint: Don’t start with your newspaper) « Breaking News
    successful local news web site Hint Don t start with your newspaper By Bill on January 29th 2008 In an article written for Harvard s Nieman Reports special issue on Local News Richard Anderson founder of the award winning Village Soup web sites argues that most newspapers get it all wrong when they go on the web because they think of the site as a performance a stage show while his community host model combines that show with something like a trade show floor where everyone can gather to share ideas browse and buy Here s Richard T he conventional community newspaper approach to going online is analogous to an event production just as a star performs on stage reporters perform by providing compelling narrative and factual reporting for an audience of readers Similarly just as advertisers are eager to display their names around the concert venue newspaper Web site advertisers use banners and buttons to compete for the attention of the gathered readers In contrast our community host model is more akin to a trade show Attendees learn from keynote addresses and sessions then share ideas knowledge and views during breaks luncheons and receptions and shop with exhibitors who answer their questions about latest offerings and features The community host model assumes active seekers who are looking to learn from our reporters to share with their neighbors and to shop with their community business operators professionals and trades people His company began their local news sites on the web and later began producing print products i e newspapers to meet their communities needs and crush their competition Anderson has something like 13 employees producing professional stories and photos and ads the rest of his content is the community talking to itself Does the formula work His print products are

    Original URL path: http://www.billdunphy.ca/?p=59 (2014-10-09)
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