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  • CAB - Diversity in Broadcasting - Diversity in the News
    the world His Highness is personally investing millions of dollars in establishing this institution so that our Canadian values will become a beacon to societies through out the world This is a profound statement about Canada made by a world leader who is dedicated to the human development of third world countries I agree that Canadian values can be exported to the rest of the world over time I ve been studying and speaking about the many facets of multiculturalism for a couple of decades now and over the years I ve come to believe that there are basic human rights that transcend geographical and cultural borders For example in recent decades we ve seen a rights revolution take place characterized by the emergence of gender rights language rights Aboriginal rights and children s rights to name just a few Notwithstanding all the global conflicts confronting us I believe there is a common moral sentiment emerging For media organizations considering the relationship between diversity and common values it is important to know who your audience is and if you can t reflect that understanding in your programming then you stand to lose that audience and all the associated benefits There really is a business case for diversity Let s get into that a little more We re living in a global age Even when you re not running a multinational company that does business on four continents diversity has become a business imperative People expect organizations to be staffed with cross cultural workforces that can bring in fresh viewpoints and help fellow employees understand the perspectives of people from different cultures When workforces at traditional corporations fail to include people who have lived in other countries have traveled extensively or who belong to varied cultural backgrounds their business is bound to suffer I ve come across studies that show as many as 85 per cent of consumer purchases in the United States are made by minority groups including women Minorities are the majority in six of the eight largest cities in the U S and in 15 states The landscape is similar here in Canada The North American market comprises of more minority groups than anything else Without people from those groups on your staff you risk becoming irrelevant to your audience In my example of HSBC I was trying to show that customer loyalty is really cemented when your target market can see that the people working in your business speak their language both literally and figuratively Even if your organization has no business to conduct globally and no need to send minorities into international negotiating sessions diversity still matters because your customer base cares about it Diversity is a value that has been widely adopted by Canadians It s worked its way into our collective psyche and national identity Canadians even middle aged white male Canadians want to do business with organizations that can show they value equal opportunity for diverse groups of people As a businessman I

    Original URL path: http://www.cab-acr.ca/english/social/diversity/media/speech_nov0706_wong.shtm (2015-04-05)
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  • CAB Announces 2006 Gold Ribbon Award Winners for Community Service and Diversity Programming
    2006 Gold Ribbon Awards in the Community Service and Diversity Programming Categories were presented this afternoon to the following stations and services Radio Community Service Small Market CKLM FM Lloydminster The Goat s Christmas Convoy Medium Market CFIX FM Chicoutimi Histoire sans faim Large Market CKMF FM Montréal C t encore drôle album Tel Quel volume 2 Diversity in News and Information Programming CKOM Saskatoon Seeds of Success Aboriginal Programming CKOM Saskatoon Meeting Ground Television Community Service Small Market CHMI TV Winnipeg Fame for Food Medium Market CICT TV Calgary Shell s Spirit of the Future Awards Large Market CFJP TV Montréal Donnez au suivant Specialty Pay PPV Public Service VRAK TV Montréal R Force Television and Specialty Pay PPV Aboriginal Programming History Toronto Stolen Spirits of Haida Gwaii Diversity in News and Information Programming CBC Newsworld Toronto In the Shadow of Gold Mountain Gold Ribbon Awards The Gold Ribbon Awards pay tribute to achievements in broadcasting in various categories including community service breaking news humour public affairs and promotion of Canadian talent A total of 518 submissions were received for the 2006 Gold Ribbon Awards These awards are among the most prestigious in the Canadian broadcasting industry and recognize

    Original URL path: http://www.cab-acr.ca/english/media/news/06/nr_c_nov0706_2.shtm (2015-04-05)
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  • CAB Launches Three Major Initiatives for Persons with Disabilities
    Farrell CAB President and CEO As broadcasters we recognize the potential influence programming has in shaping public attitudes and perceptions about persons with disabilities and in doing so can take concrete steps to encourage attitudinal shifts Last fall the CAB submitted its final report on the Presence Portrayal and Participation of Persons with Disabilities in Television Programming to the Canadian Radio television and Telecommunications Commission CRTC The clear issues raised throughout the course of the research conducted by the CAB flow from concerns of negative social attitudes misperceptions and misinformation concerning persons with disabilities and life with a disability Today s multi pronged announcement is directed at improving the participation of persons with disabilities in the broadcasting industry and influencing a positive shift in public attitudes about persons with disabilities Public Service Announcement Open Your Mind The PSA entitled Open Your Mind is directed at influencing a positive shift in public attitudes about persons with disabilities The PSA is to be aired over the course of 2007 and will feature four individuals from the disability community from various occupational backgrounds The PSA is aimed at demonstrating and encouraging the employability of persons with disabilities in a variety of fields Produced in high definition the PSA will be available immediately to television stations across the country in both English and French Recommended Guidelines on Language and Terminology Persons with Disabilities A Manual for News Professionals and Glossary This manual for news professionals developed by the CAB Television and Specialty Pay Boards in consultation with RTNDA Canada includes recommended guidelines on the use of language and terminology when referring to persons with disabilities The manual has been made available to all CAB and RTNDA members and is also available on line in a printable and accessible format on the CAB s Diversity

    Original URL path: http://www.cab-acr.ca/english/media/news/06/nr_c_nov0606.shtm (2015-04-05)
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  • Advancing Diversity - CAB 05-06 Initiatives
    are committed to working with industry partners to ensure the equitable portrayal and reflection of Canada s diverse population on television The CAB undertook a number of diversity initiatives through 2005 06 including the launching of the Diversity in Broadcasting website Launched in May of 2005 the website has evolved into a central repository for a broad range industry wide information including studies reports links and events that help promote the need for diversity in the broadcasting industry Moreover the CAB has engaged organizations and individuals from ethnocultural Aboriginal and disability communities broadcasting and production industries media government decision makers in an ongoing dialogue about this issue and has succeeded in moving diversity forward by emphasizing the inherent business and social value of increasing diversity within the industries Through the integration of diversity discussion as part of the CAB Convention and through the establishment of a Gold Ribbon Award for Excellence in Aboriginal Programming with more Gold Ribbon Awards for diversity programming to come the CAB has moved to encourage recognize and celebrate the diversity of Canada and applaud those private broadcasters who embrace diversity in their delivery of programming to Canadians Initiatives outlined in this inaugural CAB Report on

    Original URL path: http://www.cab-acr.ca/english/media/news/06/nr_may406.shtm (2015-04-05)
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  • CAB - Diversity in Broadcasting - Diversity in the News
    the CRTC Best Practices research and analysis focused on broadcasting industry initiatives and industry related initiatives in the U K the U S and Canada A clear agreement emerged among those consulted for the study that the presence of persons with disabilities both on screen and behind the scenes is low and that negative portrayals still take place but that broadcasters and representatives from the disability community sense a strong basis for positive change at the present time Also emerged the fact that related sector of the broadcasting industry have an important role to play in this regard Research findings indicated that Canada s independent production sector including producers writers casting directors directors and other content creators can play a powerful role in creating more on screen presence and more accurate portrayals of persons with disabilities The community channel also plays a very important role in the broadcasting system as a point of access to the airwaves for Canadians Cable distribution undertakings can make a valued contribution to inclusion by making community channels available and accessible to programming initiatives by persons with disabilities while also providing training facilities for persons with disabilities For its part Canada s education sector plays a fundamentally important role in the development of human resources for the industry With the support of broadcasters and industry partners educators at all levels can play a very important part in guiding students with disabilities to career paths in broadcasting and or television production Highlights of Initiatives and Tools The CAB will create a Public Service Announcement PSA directed at influencing a positive shift in public attitudes about persons with disabilities that may be broadcast on our members stations The launch of the PSA is expected for the Fall of 2006 The CAB will review its Industry Content Codes

    Original URL path: http://www.cab-acr.ca/english/social/diversity/media/abilities_article.shtm (2015-04-05)
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  • CAB - Diversity in Broadcasting - Diversity in the News
    out are aware of these kinds of misrepresentations They too have to know that although I look like I do it might be that I speak Portuguese or French or some other language born in another country altogether I don t have to be classified just as I might happen to look to be And so drilling down on that aspect is very very important Secondly we want to talk again about those field operators Field operators seemingly felt at that time I like to think before we made them aware of it that they had a job other than to go out and sign up people they had a job to ensure that the household was indeed operating the local people meter properly They needed to do some follow up they needed to do a number of things Perhaps a suggestion we told them might be that they might want to put on screen information in a household to make sure they were operating the people meter correctly so the information we got back was good information and also that it would reduce some of the faulting that we were finding in our system We also found that to a large extent female heads of household preferred to talk to female representatives It seemed so logical to me but that had never been thought of so of course we made the recommendation Thirdly we found faulting as I ve just mentioned is such a big thing but the one thing that we seemingly noted carried a great deal of weight in faulting was a matter of privacy Now privacy is important to everyone but to old folks like myself and to people that might be immigrants privacy is extremely important And so we had to suggest that some mechanism be given by which people would understand that private information that is given to the field representatives is to be used only by Nielsen Media Research and positively not by anyone else I suppose the last thing we thought of in fault and privacy and editing rules etc was that we needed to take a long hard look at what we were doing What we were doing was sort of going over sort of leaning over the whole aspect of measuring deeply When I use the terminology drilling down I mean that we just cannot go out as state reps I mean that Nielsen can not just say that they are rating as closely as they could when in fact they had not at that time done the job that we thought they could do with editing rules We knew that individual coaching and editing rules had to look more closely at the demographics they had to know the people that they were talking to they had to in fact make sure that the analysis that the balance between the system and the local people rating had to somehow touch the demographics of the people that they were looking at

    Original URL path: http://www.cab-acr.ca/english/social/diversity/media/speech_nov0805_collins.shtm (2015-04-05)
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  • Persons with Disabilities in Television Programming
    process proposed to examine and address issues concerning the presence portrayal and participation of persons with disabilities in television programming Public Notice 2004 2 The CAB undertook a number of consultations and background research in developing an Action Plan that was submitted to the Commission in August 2004 The Research Study The CAB retained CONNECTUS Consulting Inc to undertake the qualitative research study on the presence portrayal and participation of persons with disabilities in television programming that included Extensive consultations through one on one interviews with representatives from service and consumer disability non government organizations disability NGOs persons with disabilities within the broadcasting sector government officials senior managers in the broadcasting industry and representatives from the Canadian production sector A total of 56 people representing 43 organizations from across Canada were interviewed between May 31 and July 31 2005 A Stakeholder Forum held July 15 2005 in Toronto which brought together 20 disability NGOs broadcasters performers and producers in a facilitated discussion of issues barriers and tools initiatives An additional 16 observers from government and the broadcasting industry attended the event these included members of the CAB Steering Committee overseeing the research members of the CAB Outreach Committee an advisory group to the Study comprised of persons with disabilities and two officials from the CRTC Best Practices research and analysis focused on broadcasting industry initiatives and industry related initiatives in the U K the U S and Canada This approach to the research has yielded a comprehensive Report that provides extensive detail on the issues and barriers challenging persons with disabilities in society and in television programming alike It further provides a series of considerations for a broadcaster tool kit in moving forward on greater inclusion of persons with disabilities in our industry and for addressing issues of presence and portrayal on screen Key Points of Consensus The Steering and Outreach Committees identified the following key points of consensus for the development of a set of initiatives directed at improving the presence portrayal and participation of persons with disabilities in television programming Canada s private broadcasters are committed to the development and implementation of initiatives that improve and advance diversity in the industry Television broadcasters report on their progress in advancing diversity within their station s in their annual diversity reports to the CRTC that now include initiatives that focus on persons with disabilities Canada s private broadcasters believe that all media and particularly television can play a strong role in changing public attitudes on social issues and that greater visibility more accurate depictions and positive messaging can strongly influence inclusive practices across society Consultations undertaken for this research revealed widespread support for the business case for diversity in broadcasting this is based on the recognition that i more on screen presence and accurate portrayal will reach and increase audiences not only from Canadians with disabilities but from their families friends and caregivers ii broadcasters can gain a competitive edge by tapping into all creative resources available to them including

    Original URL path: http://www.cab-acr.ca/english/media/news/05/nr_sep1605.shtm (2015-04-05)
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  • The CAB Applauds CRTC’s response to the Report of Task Force for Cultural Diversity
    thorough and valuable context for understanding the current state of the presentation of cultural diversity on television and the critical consequences of under representation and of negative and inaccurate portrayal in the media The Commission also commended the Best Practices laid out in the Report noting that they povide excellent tools that will assist broadcasters in implementing their corporate plans r The CAB is pleased that the Commission has found significant value in the initiatives set out in the Report said CAB President CEO Glenn O Farrell Canada s private broadcasters take the issue of reflection and portrayal of cultural diversity on television seriously and together with our industry partners we are committed to advancing the reflection and portrayal of Canada s ethnocultural and Aboriginal Peoples on television As the national organization representing private broadcasters in Canada the CAB is but one link in the chain necessary to ensure the advancement of cultural diversity on television added O Farrell It is time for all industry stakeholders to step up to the plate and assume their responsibilities in this regard It is only with the dedicated contribution of producers guilds unions and broadcasters that Canadian television and its programming reflect our

    Original URL path: http://www.cab-acr.ca/english/media/news/05/nr_mar2405.shtm (2015-04-05)
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