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  • Public relations and media relations - Canada Business Network
    s all about saying the right thing in the right place to the right people Narrow down your audience The first step to any successful public relations effort is to ask yourself one key question who am I trying to reach Are you hoping to spread the word to existing customers or generate new relationships Are you trying to connect with government agencies Solicit donors or volunteers Decide who you want to speak to why they re an important audience for you and what you hope to gain by reaching them Get to know the people you want to reach You need to know your audience inside and out if you re going to reach them effectively through public or media relations What do they read Major daily newspapers A certain section of the local paper Industry specific trade publications websites or blogs Do they attend trade shows or are they members of a certain organization like a group for financial executives etc From searching the Internet to browsing the magazine rack you need to build a clear list of publications and or media that your audience turns to for information And then insert yourself in those media Conducting market research Learn more about market research how it can improve your business decisions and how to conduct a market research campaign Sales and customer relationship management Looking to increase your sales and manage relationships with your customers and the public Learn how with these useful resources Decide what you need to say Once you ve established who your most important audiences are it s time to decide what you re going to say and plan to say it well Whether you re introducing a new product or service offering to potential customers or building credibility by sharing a strong point of view on a certain topic you must clearly identify your key messages before you talk them up Decide what story you want to tell and then plan out the top three to five key messages that will feed that story Think of a newspaper Most articles are structured in the inverted pyramid style the most important information is presented right off the top with supporting points below Once you know what story you re trying to tell and who you need to share it with you ve got to determine the best way to communicate Online marketing Online marketing techniques like social networking emailing and blogging are useful and involve little to no direct costs Position yourself as an expert Whatever story it is you want to tell remember one thing you already know the beginning middle and end You are a specialist in your own field and you have valuable information to share Taking out an advertisement in a major newspaper can create some buzz But nothing compares to the third party credibility you gain when a trusted trade publication positions you as a specialist in front of the very people you re trying to reach You know

    Original URL path: http://www.entreprisescanada.ca/eng/page/2731/ (2016-02-14)
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  • Trade show marketing - Canada Business Network
    by Region Region Alberta British Columbia Manitoba Newfoundland and Labrador New Brunswick Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon and or Business type Trade shows can be worthwhile if you pick the right ones set goals train your show team invite clients and follow up This page provides you with some tips to help make your trade show participation a success On this page Pick the right trade show You can improve your chances of success by doing some research before committing to exhibit at a specific trade show For example make sure that a significant number of people from your target audience are expected to attend Don t hesitate to ask the trade show s organizers for detailed statistics on the demographics of attendees at previous shows This doesn t mean that you have to stick with industry specific shows Some trade shows may offer you the opportunity to profile your goods or services alongside complementary offerings instead of being located directly beside your competitors Set your goals Are you trying to sell on the spot or do you want to promote your business name Are you trying to get 10 new leads or 1000 Setting your goals helps you stay focused it also allows you to compare your return on investment from show to show Choose your tactics Consider what marketing materials you will need for the show Do you plan to hand out brochures business cards or other materials that clearly identify the name of your business the product or service you are selling and how people can get in touch with you Do you have a trade show booth or a banner that you can put up to visually attract visitors Will you have samples of your product on site Will you be handing out branding merchandise like pens mugs hats or tote bags Will you draw a name for a prize There is nothing stopping you from making a sales call to those who enter their name in a draw as long as you clearly indicate how you will use their personal information on the raffle ticket and you do not engage in deceptive sales tactics Train your team Prepare your employees to work at your booth by clearly indicating what you expect from them Personal grooming choice of clothing personality knowledge of your products and services and listening skills are among the factors that make or break your promotional efforts Shows are different from regular sales environments Attendees may be tired impatient or distracted Your team should use original ways to attract visitors listen to what they say and then give them what they want Your employees should be quick about it and then close the sale or follow up within days Invite your customers and prospects When participating in a trade show make sure to invite your customers and sales prospects Most show organizers develop some form of publicity or promotional package but you may want to do

    Original URL path: http://www.entreprisescanada.ca/eng/page/2708/ (2016-02-14)
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  • Email marketing - Canada Business Network
    Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Managing Marketing and sales Promoting and advertising your business Email marketing Email marketing Filter by Region Region Alberta British Columbia Manitoba Newfoundland and Labrador New Brunswick Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon and or Business type When done well email marketing is an effective way to communicate with your customers Email is inexpensive convenient and is easy to track Consider an email marketing strategy that respects Canadian laws and targets your clients with the right message Crafting a strong message Your message is what can make or break a marketing campaign Encourage readers to open your email by delivering a message that informs entertains and resonates Potential strategies Create a catchy and meaningful subject line Have a strong lead in sentence that will entice people to keep reading Offer value such as discounts or useful information like professional advice or tips of the week Learn about your audience their characteristics their values and their interests and tailor your message to their needs Adopt appropriate language and style Invite action by providing your contact information links to learn more or a way for customers to buy now if available Respecting anti spam and privacy laws Canada has laws that protect citizens against spam and help maintain their privacy Know the difference between legitimate business email and spam If your email has the look of spam readers will likely delete it Be sure that the records you keep including email addresses are protected Obtain consent from recipients Provide clear and efficient means to opt out of a subscription Link to your privacy policy and divulge the intended use of collected personal information Be sensitive when approaching minors A sound privacy policy stating how you gather store and use email addresses and any other personal information can help build a solid reputation and a strong relationship with your customers Privacy and your business If you collect use or disclose personal information about individuals you need to understand your

    Original URL path: http://www.entreprisescanada.ca/eng/page/2623/ (2016-02-14)
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  • Signs and your business - Canada Business Network
    customers Create impulse sales Provide directions Signs establish your brand Your sign lets people know what goods or services you are selling Its design and placement should be part of your branding and marketing strategy A sign helps people remember your business name and what you have to offer With a variety of signs or designs you can target different groups of potential customers and reinforce your brand with repeat customers Signs attract new customers In order to grow your business and increase profits you must continually attract new customers It is important that your sign gives a good sense of what your business is selling You can include things like your telephone number or website address so that people who do not have time to stop can still contact you You may also want to add current promotions events or contests to signs that are easily changed or updated The information you choose to include on your sign will in part dictate its format and size Decisions should therefore be made before you begin the design Signs generate impulse sales Customers who are busy don t always plan to visit your location however they might notice your sign realize that your offerings meet a need they have and will stop and come inside Maybe you re a restaurant and a hungry family is looking for a good meal maybe you re a hair salon and a shopper decides they want a bit of pampering on a day off People often look for what s convenient first If your sign is the one that stands out you will be the one who gets their business first Signs provide directions Signs are especially helpful if your business is not in a high traffic area For example if you re located inside a building with multiple tenants you will need a sign outside the building to draw people in If your business is on a quiet street or is difficult to get to you can place a sign at a busier location nearby to direct people your way Signs can also be used inside your business to let people know where they can find the things they re looking for and alert them to specials events etc Designing your business sign Before you choose a sign for your business there are several things you need to consider A business that specializes in designing commercial signs can help you create what you need Who are your customers In terms of your physical location potential customers for your business are people who live in your trade area or are seasonal tourists These are the people who will see your sign and want to visit your establishment How will your sign draw customers in To convey a message effectively a sign must be noticeable and readable It should be large enough to be seen at a distance whether you are attracting pedestrian or vehicle traffic A reputable sign maker will be able to help you

    Original URL path: http://www.entreprisescanada.ca/eng/page/2668/ (2016-02-14)
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  • Travel Trade Fam Tours - Canada Business Network
    statistics Planning More Financing Find financing Government grants and financing Grants contributions and financial assistance Loans and cash advances Loan guarantees Tax refunds and credits Wage subsidies Equity investments Private sector financing Sources of private sector financing Accessing equity financing Personal assets Financing from non government organizations Business Planning Social enterprises and non profits Financing More Managing Day to day operations Managing your finances Operations planning Protecting your business Benchmarking Supply chain management Management leadership Organizational design Environment and business Exiting your business Employees Hiring employees Keeping employee records Teleworkers Managing employees during tough times Implementing tools for human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to

    Original URL path: http://www.entreprisescanada.ca/eng/program/2178/ (2016-02-14)
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  • Crafts of Character Branding Program - Canada Business Network
    sector financing Sources of private sector financing Accessing equity financing Personal assets Financing from non government organizations Business Planning Social enterprises and non profits Financing More Managing Day to day operations Managing your finances Operations planning Protecting your business Benchmarking Supply chain management Management leadership Organizational design Environment and business Exiting your business Employees Hiring employees Keeping employee records Teleworkers Managing employees during tough times Implementing tools for human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits

    Original URL path: http://www.entreprisescanada.ca/eng/program/2337/ (2016-02-14)
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  • Wholesale Marketing Program - Canada Business Network
    financing Grants contributions and financial assistance Loans and cash advances Loan guarantees Tax refunds and credits Wage subsidies Equity investments Private sector financing Sources of private sector financing Accessing equity financing Personal assets Financing from non government organizations Business Planning Social enterprises and non profits Financing More Managing Day to day operations Managing your finances Operations planning Protecting your business Benchmarking Supply chain management Management leadership Organizational design Environment and business Exiting your business Employees Hiring employees Keeping employee records Teleworkers Managing employees during tough times Implementing tools for human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal

    Original URL path: http://www.entreprisescanada.ca/eng/program/2334/ (2016-02-14)
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  • Experience Nova Scotia: A Toolkit - Canada Business Network
    and financing Grants contributions and financial assistance Loans and cash advances Loan guarantees Tax refunds and credits Wage subsidies Equity investments Private sector financing Sources of private sector financing Accessing equity financing Personal assets Financing from non government organizations Business Planning Social enterprises and non profits Financing More Managing Day to day operations Managing your finances Operations planning Protecting your business Benchmarking Supply chain management Management leadership Organizational design Environment and business Exiting your business Employees Hiring employees Keeping employee records Teleworkers Managing employees during tough times Implementing tools for human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and

    Original URL path: http://www.entreprisescanada.ca/eng/program/3857/ (2016-02-14)
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