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  • Marketing - Blog - Canada Business Network
    Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Blog Marketing Blog Canada Business Network Blog Tag Marketing Turning business conversations into opportunities February 08 2016 0 comments Whether you are new to business or are a seasoned entrepreneur these tips can help you start conversations that can lead to business growth Understand telemarketing rules for compliance February 04 2016 0 comments Do you use telemarketing to promote your products or services Make sure you know the rules Canadian women owned businesses can leverage trade missions to develop business abroad January 21 2016 8 comments Join the Business Women s June 2016 Trade Mission to Atlanta and Orlando for exclusive market access Engaging Generation Y how your business can attract Millennials January 11 2016 1 comment What makes Millennials so different and how can you as an entrepreneur market your business to engage this group Good reviews equal good business November 23 2015 0 comments Find out how to get testimonials and reviews from your customers Email marketing Click here to protect your brand and your business under the law July 30 2015 4 comments Get important information about Canada s anti spam law s changes to PIPEDA Prepare for the pitch making a positive impact July 13 2015 1 comment Approaching investors to help launch or grow your business We can help you prepare your pitch Canadian Business Excellence Awards for Small and Medium Enterprises Invitation to Apply May 11 2015 2 comments Do your customers employees and suppliers already know that your business is an excellent company to work with Apply for a national business award Food for thought tips when starting a food truck February 16 2015 4 comments Explore what you

    Original URL path: http://www.entreprisescanada.ca/eng/blog/tag/3343/ (2016-02-14)
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  • Networking to expand your business - Canada Business Network
    profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Blog Networking to expand your business Blog Networking to expand your business April 20 2010 Tags Marketing If you are looking to expand your business or customer base or to make your brand known networking is an essential tool that can help you do so Network to Grow Your Business an article by Mark Wardell found on business e zine CanadaOne describes the power of networking for entrepreneurs Wardell explains that the sole purpose of networking is to bring together groups of individuals or businesses that have the capacity to positively influence one another in a way that benefits all involved Networking isn t about knocking on the door

    Original URL path: http://www.entreprisescanada.ca/eng/blog/entry/3646/ (2016-02-14)
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  • Is your elevator pitch ready? - Canada Business Network
    Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Blog Is your elevator pitch ready Blog Is your elevator pitch ready February 27 2012 Tags Marketing Sometimes you only have a few seconds for example the length of an elevator ride to make a good impression Can you summarize your business and its value to a potential customer confidently and quickly If not you need to work on your elevator pitch Follow these steps to get the attention of prospective business connections Plan your pitch The first step is to figure out what you want to say An effective elevator pitch doesn t just tell people what you do it tells them how you can help them Don t say I own a bakery Instead say I can make custom decorated cupcakes for your next reception that your customers will never forget Follow it up with proposed next steps and contact information like Drop by next week for a free sample at our store at the corner of Main and George Test your elevator pitch with friends and family The idea of trying to persuade someone you ve just met into becoming a customer can be intimidating Test out your elevator pitch with friends and family first For example tell Uncle John about your latest business venture at the next family get together or ask a friend to listen to your pitch and give you feedback Attend a speed dating style networking event A lot of cities now have networking events that are set up like speed dating events You have a short period of time to get to know the person sitting across from you and then you move on to the next person These events can be a great way to meet other entrepreneurs and practice your elevator pitch Customize your pitch If you have a bit of time with someone ask questions first to help you customize your pitch You ll show interest in the individual and you can gather intelligence to tailor your pitch accordingly For example if you own an organic farm your pitch to a busy

    Original URL path: http://www.entreprisescanada.ca/eng/blog/entry/3737/ (2016-02-14)
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  • Pros and cons of social media - Canada Business Network
    resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Managing Day to day operations Protecting your business Security and fraud Pros and cons of social media Pros and cons of social media Filter by Region Region Alberta British Columbia Manitoba Newfoundland and Labrador New Brunswick Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon and or Business type You use social networks to build business relationships and your microblogging presence helps you connect with your customers You also contribute to a blog that discusses topics related to your business These social media tools can be effective ways to reach your customers but it is also important to keep potential challenges in mind Social media is a form of peer to peer communication that has become a popular way to connect with new and existing customers Knowledge of the pros and cons of social networking can help you make the most effective use of these tools for your business Benefits Customer engagement Profit from dynamic interactive communication with your clients Market research Get feedback from your target audience without incurring high research costs Search engine visibility Improve your business standing in search engine results Sales Use social media strategies to increase sales Connect with new audiences Social media can help you reach market segments that traditional marketing may not Challenges Security Sensitive information such as your business structure and future plans could be compromised if you share too much online Privacy Customer and business information could be put at risk by computer hackers Measuring success Accurately calculating the success of your social media activity can be difficult Monetization Making your social media activities profitable can be challenging Complaints and bad reviews Without a plan for dealing with unhappy customers negative publicity can damage your reputation Time commitment To be successful you will need to commit the time needed to keep your content fresh and to respond to your customers Creating a solid social media strategy can help you successfully deal with these challenges For example setting benchmarks and tracking sales stemming from social media activities can help you determine if your efforts are generating income Having a plan for responding to criticisms and complaints shows that you take your customers concerns seriously and can help you turn a negative experience

    Original URL path: http://www.entreprisescanada.ca/eng/page/2655/ (2016-02-14)
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  • Is your business scalable? - Canada Business Network
    Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Blog Is your business scalable Blog Is your business scalable September 19 2011 Tags Managing Planning Sales Would your business continue to have a healthy profit margin if you were to expand exponentially If so your business should run almost on its own without requiring your hands on involvement in every aspect of its operations But is your business scalable After some time at the start up level your business is probably running smoothly With a proven business model and regular cash flow thanks to steady revenue you might consider the next step If you can answer yes to the following questions your business may be designed for expansion Can any team of employees be trained to deliver your products or services Does your business offer a product or service that stands out above all others Do your customers provide recurring revenue because they need to buy your product or service often By thinking ahead you ll prepare for risk and ensure your systems and processes are transferable or expandable However will you decide to scale out or up Scaling horizontally or out allows you to provide existing customers with a greater variety of products and services In this case you might increase your range of products Scaling vertically or up lets you provide existing products and services to more customers An example of this is to increase your number of points of sale Other things may expand along with your business some of these elements may be out of your control How will you handle the growth of the following areas Your responsibilities The competition The decentralization of your power Existing problems Any weaknesses such as imperfect customer service or product delivery will be multiplied as you grow It is wise to improve them before attempting to expand Of course scalability is not for all businesses Your business may be too

    Original URL path: http://www.entreprisescanada.ca/eng/blog/entry/3779/ (2016-02-14)
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  • Buying - Blog - Canada Business Network
    privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Blog Buying Blog Canada Business Network Blog Tag Buying 3 things your business might be overspending on February 23 2015 0 comments The 3 S s Find out how to avoid overspending on supplies services and office space Checklist Plan your social media debut June 16 2014 1 comment Having a plan may make it easier for you to achieve your business goals via social media Explore business opportunities and build market research on Buyandsell gc ca February 20 2014 0 comments Find out how to submit government bids and discover contracts issued in your industry How to verify that a business really exists February 10 2014 2 comments Before you do business with someone new take steps to ensure that the organization actually exists The advantages of buying a business December 30 2013 0 comments Do you want to run your own business Find out the advantages of buying an existing one over starting one up Do you need a purchasing strategy October 28 2013 0 comments Consider implementing a purchasing strategy to save money and improve your business efficiency Buying a franchise are you ready to invest July 02 2013 0 comments Becoming a franchisee may require a large investment Learn about the costs franchisor considerations and tools at your disposal How green is your supply chain June 03 2013 0 comments Is it time for you to consider sustainable supply chain management A green supply chain could improve your reputation and increase revenues in the long run Investing in technology Less may be more August 07 2012 2 comments Plan your technology investment wisely when your

    Original URL path: http://www.entreprisescanada.ca/eng/blog/tag/3671/ (2016-02-14)
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  • Customers - Blog - Canada Business Network
    human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Blog Customers Blog Canada Business Network Blog Tag Customers Good reviews equal good business November 23 2015 0 comments Find out how to get testimonials and reviews from your customers Customization Keep your customers hooked February 09 2015 0 comments Can you customize your business products and services to meet your customers individual needs Starting a landscaping or snow removal business Think customer service December 22 2014 1 comment Learn more about how to promote your landscaping or snow removal business The big boom ers Targeting untapped markets December 15 2014 2 comments Discover how this untapped market can help you grow your business Scaling up for sales Optimize your online business October 14 2014 0 comments Are you doing all you can to optimize your online business Discover some tips to help your online business grow and keep your customers happy How training can elevate your customer service from good to great October 06 2014 0 comments Find out how your business can benefit from investing in customer service training Accessibility for all September 11 2014 0 comments From standards for employment customer service and transportation to how you design your websites or public spaces accessibility is key National Household Survey Profile a revealing look at the socio economic characteristics of Canadians March 13 2014 0 comments Access free market intelligence to better understand your customers and develop your strategy Strengthen customer loyalty with rewards programs January 06 2014 2 comments Learn about strategies you can use to establish a successful customer rewards program for your business 5 ways to make

    Original URL path: http://www.entreprisescanada.ca/eng/blog/tag/3355/ (2016-02-14)
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  • E-business - Blog - Canada Business Network
    Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Blog E business Blog Canada Business Network Blog Tag E business Businesses spoke and the CRA listened the 2014 Red Tape Reduction consultation report is here July 23 2015 2 comments Learn more about CRA s new action plan to cut red tape Online shopping available here April 27 2015 7 comments Let customers find what they re looking for view it and pay for it on your website Seizing the opportunity of the cloud February 19 2015 1 comment If you want to get your product to market faster and reduce development costs access to free cloud computing might be just what you need How employee education can help keep your business cyber safe October 16 2014 0 comments Learn how to identify cyber threats and teach your team how to defend against them Scaling up for sales Optimize your online business October 14 2014 0 comments Are you doing all you can to optimize your online business Discover some tips to help your online business grow and keep your customers happy E commerce in Canada is a billion dollar industry September 04 2014 1 comment Get statistics on e commerce sales in Canada and reach out to online customers Checklist Plan your social media debut June 16 2014 1 comment Having a plan may make it easier for you to achieve your business goals via social media Lost or stolen cell phone Protect your business April 03 2014 0 comments Get tips on protecting the information stored on your business mobile devices when lost or stolen E commerce what to consider when selling online in Canada March 24 2014 16 comments Learn the requirements

    Original URL path: http://www.entreprisescanada.ca/eng/blog/tag/3353/ (2016-02-14)
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