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  • Types of survey questions - Canada Business Network
    Business type There are many types of survey questions and each has pros and cons The type of information you need the depth of information you need and the amount of time your respondents have available will all influence your choice of survey type This guide will introduce you to some of the most common types of survey questions Closed ended questions Four types of closed ended questions are most commonly used rating scale forced choice dichotomous and demographic firmographic questions firmographic data is concerned with company or industry type size etc It should be noted that by making sure that the scales of a question are the same for all questions the ratings can be directly compared with each other e g a score of 3 out of 5 is not the same value as 3 out of 12 Rating scale questions Respondents assess the issue based on a given dimension Two frequently used types of rating scale questions are Likert type scales and semantic differential scales When using a rating scale you may want to use the balanced scale method A balanced scale gives the respondent an equal number of positive and negative choices with each point holding the same amount of weight Balanced scales allow respondents who have no strong feelings about the question to select a neutral response instead of forcing them to choose a response that does not match their feelings Likert type scales Respondents are asked whether they agree or disagree with a statement Each option is given a score which can be used to analyze results Example Using a scale of 1 to 5 where 1 means strongly agree and 5 means strongly disagree how much do you agree or disagree with the following statements 1 Strongly agree 2 Agree 3 Neither agree nor disagree 4 Disagree 5 Strongly disagree I enjoyed my experience staying at the hotel I felt that the staff were polite and helpful Pros Very flexible you can measure broad areas or look at specific facets of your business More precise than yes no or true false questions Easy to compile and understand results Cons Does not address the issue of why Requires development work before the survey to identify the most important facets to measure Semantic differential In a semantic differential scale each end of the scale marked is with different or opposing statements Example On a scale from 1 to 7 where 1 is short and 7 is long how would you describe the amount of time you had to wait for service Pros Can assess an intuitive or conceptual response to a product or service Easy to compile results Cons Depending on the number of options it can be difficult for respondents to choose a response Can be hard to gauge the meaning of responses one customer may classify a 2 minute wait as long another could classify the same wait time as short Does not address the issue of why Multiple choice questions Multiple choice

    Original URL path: http://www.entreprisescanada.ca/eng/page/2685/ (2016-02-14)
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  • Market research methods - Canada Business Network
    enable an invitation to participate in the survey This can include a link on your website or an intercept that interrupts website visitors and invites them to take the survey Note that you should invite users to take the survey when they have finished visiting your website not when they start Put measures in place to ensure that the survey is live functioning and capturing the data Specific considerations for telephone surveys Telephone surveys should be limited to a maximum of 15 to 20 minutes Ensure you have adequate systems software for capturing data Types of survey questions Examine different kinds of closed ended and open ended questions that can be used in surveys Focus groups Focus groups are moderated group interviews and brainstorming sessions that provide information on users needs and behaviours Best uses Focus groups can be useful for the following types of discussions Exploratory Obtain information on general attitudes understand the circumstances under which customers might require your product or service triggers understand their desired outcomes and so on Feature prioritization If trade offs have to be made among various customer needs focus groups can be helpful in prioritizing them Comparative analysis Understand where else customers go to get similar information services or products and what attracts them to those sources Trend explanation If you notice a trend in the way that customers use your website for example they always use the search function rather than navigating through the structured product list then focus groups can be used to better understand why this is happening Considerations Limit the length of the session to between 90 and 120 minutes Generally conduct focus groups with 8 to 10 participants per group recruit 10 to 12 participants to ensure that 8 to 10 show up Use a knowledgeable moderator who can manage group dynamics probe skilfully to obtain deeper understanding of issues and capture a broad spectrum of opinions Use a semi structured or open format discussion Strive for uniformity in the group s composition For example it may not be advisable to have business customers and retail customers in the same focus group if their needs are very different If you feel that group influence is likely to be a strong factor participants will be influenced greatly by what others are saying then personal interviews or smaller groups may be an option to consider Personal interviews Personal interviews are semi structured discussions with an individual They include open ended questions where the interviewer can probe further to understand underlying perceptions and behaviours Best uses Personal interviews are a more expensive alternative to focus groups and are generally used in the following situations The topic is too personal or sensitive to be discussed in a group or confidentiality of the participant is required A person s opinion may easily be influenced by others in the group It is as important to learn as much about what people don t know about a subject as what they do know In a

    Original URL path: http://www.entreprisescanada.ca/eng/page/2701/ (2016-02-14)
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  • International market research - Canada Business Network
    Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Growing Exporting and importing Exporting Export market research International market research International market research Filter by Region Region Alberta British Columbia Manitoba Newfoundland and Labrador New Brunswick Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon and or Business type The 3 basic steps of international market research are screening markets assessing their potential and drawing your conclusions Screen potential markets Collect statistics related to your sector that show product or service exports to various countries Identify 5 to 10 large and fast growing markets for your product or service Look at them over the past 3 to 5 years Has market growth been consistent year to year Did import growth occur even during periods of economic recession If not did growth resume with economic recovery Consider smaller emerging markets that may hold ground floor opportunities for you If the market is just beginning to open up there may not be as many competitors as in an established market Target a few of the most promising markets for further study Assess target markets Examine trends that could influence demand for your product or service Calculate the overall consumption of products or services like yours and identify the amount imported Study the domestic and international competition Look at each competitor s Canadian market share Identify what affects the marketing and use of the product or service in each market such as channels of distribution cultural differences and business practices Find out if you will encounter any trade barriers tariff or non tariff in your potential market as well as any Canadian barriers such

    Original URL path: http://www.entreprisescanada.ca/eng/page/2702/ (2016-02-14)
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  • Services on collective bargaining - Canada Business Network
    Selection General research and statistics Planning More Financing Find financing Government grants and financing Grants contributions and financial assistance Loans and cash advances Loan guarantees Tax refunds and credits Wage subsidies Equity investments Private sector financing Sources of private sector financing Accessing equity financing Personal assets Financing from non government organizations Business Planning Social enterprises and non profits Financing More Managing Day to day operations Managing your finances Operations planning Protecting your business Benchmarking Supply chain management Management leadership Organizational design Environment and business Exiting your business Employees Hiring employees Keeping employee records Teleworkers Managing employees during tough times Implementing tools for human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to

    Original URL path: http://www.entreprisescanada.ca/eng/program/2391/ (2016-02-14)
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  • Workforce Planning Boards Network - Canada Business Network
    Find financing Government grants and financing Grants contributions and financial assistance Loans and cash advances Loan guarantees Tax refunds and credits Wage subsidies Equity investments Private sector financing Sources of private sector financing Accessing equity financing Personal assets Financing from non government organizations Business Planning Social enterprises and non profits Financing More Managing Day to day operations Managing your finances Operations planning Protecting your business Benchmarking Supply chain management Management leadership Organizational design Environment and business Exiting your business Employees Hiring employees Keeping employee records Teleworkers Managing employees during tough times Implementing tools for human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling

    Original URL path: http://www.entreprisescanada.ca/eng/program/2407/ (2016-02-14)
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  • Alberta site selection tools - Canada Business Network
    customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Planning Market research and statistics Site Selection Alberta site selection tools Alberta site selection tools Filter by Region Region Alberta British Columbia Manitoba Newfoundland and Labrador New Brunswick Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon and or Business type Where is the best place to set up or expand your business To help you decide access information on the communities in Alberta the workforce statistics and more Province wide information Regional economic indicators Applies only to Alberta Find valuable economic

    Original URL path: http://www.entreprisescanada.ca/eng/page/4070/ (2016-02-14)
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  • New Brunswick site selection tools - Canada Business Network
    consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal government Selling to provincial territorial and municipal governments Selling to foreign governments Government procurement glossary of terms Considering bankruptcy Government grants and financing Social enterprises and non profits Government More You are here Home Planning Market research and statistics Site Selection New Brunswick site selection tools New Brunswick site selection tools Filter by Region Region Alberta British Columbia Manitoba Newfoundland and Labrador New Brunswick Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon and or Business type What is the best location to set up or expand your business To help you decide access information on the cost of doing business the workforce incentives and more Province wide information Opportunities NB Applies only to New Brunswick This one stop service offers you all the information you need to move your business to New Brunswick New Brunswick labour market information Applies only to New Brunswick Find monthly labour market information surveys

    Original URL path: http://www.entreprisescanada.ca/eng/page/2643/ (2016-02-14)
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  • Invest in Ontario - Canada Business Network
    More Financing Find financing Government grants and financing Grants contributions and financial assistance Loans and cash advances Loan guarantees Tax refunds and credits Wage subsidies Equity investments Private sector financing Sources of private sector financing Accessing equity financing Personal assets Financing from non government organizations Business Planning Social enterprises and non profits Financing More Managing Day to day operations Managing your finances Operations planning Protecting your business Benchmarking Supply chain management Management leadership Organizational design Environment and business Exiting your business Employees Hiring employees Keeping employee records Teleworkers Managing employees during tough times Implementing tools for human resources administration Training E business security privacy and legal requirements Marketing and sales Marketing basics Promoting and advertising your business Sales and customer relationship management Selling to governments Marketing advertising and sales regulations Developing your website Using technology in your daily operations Social enterprises and non profits Managing More Growing Planning for business growth Things to consider before expanding your business Identify opportunities arising from your current business Ways to grow your business Business activities to achieve growth Business planning Organizations and resources for growth R D and innovation Improving your productivity with technology Research and development Commercialization Licensing and technology transfer opportunities Financing for innovation Innovative business activities Innovation resources Exporting and importing Exporting Importing Investing abroad Business support organizations Social enterprises and non profits Growing More Government Taxes GST HST Federal tax information Provincial and territorial tax information Tax refunds and credits Registering your business Regulations Regulated business activities Regulated industries Regulatory change Standards Permits and licences Copyright and intellectual property What is intellectual property Copyright Trade marks Patents Industrial designs Integrated circuit topographies Protecting your intellectual property in export markets Product licensing Selling to governments Why sell to the government Preparing to sell to the government Selling to the federal

    Original URL path: http://www.entreprisescanada.ca/eng/program/2332/ (2016-02-14)
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