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  • Search Engine Optimization (SEO) For Google, Yahoo! and Bing
    Analytics and Webmaster Tools are essential tools offered by Google for any serious webmasters or SEOs Yahoo SEO In terms of user reach Yahoo is the next most important search engine Following in the footsteps of Google Yahoo offers useful webmaster tools check out Site Explorer and a powerful pay per click advertising system A listing in the Yahoo directory is still important however it does not help with rankings in the organic search results Although Yahoo offers well known services like Mail and Messenger the company had been trying to compete with Google for a share of the search market up until the announcement in July 2009 that they would be using Microsoft s Bing algorithm to power their organic search engine Building quality content on a regular basis was historically one of the most effective ways to see high rankings in Yahoo Now the goal will be to master Bing com s algorithm and have it transfered over to Yahoo s search too Microsoft Bing SEO Microsoft s search engine underwent an overhaul inn 2009 and was re launched as Bing com MSN search was lagging behind the big players and Microsoft invested in developing new search technology

    Original URL path: http://www.freshpromo.ca/search-engine-optimization/search_engine_breakdown.php (2014-10-22)
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  • Download the Free SEO Starter Kit
    Free SEO Starter Kit Keep browsing our site FreshPromo Home SEO Services Learn about Local SEO Knowledge Center Free SEO Tips 8 Link Popularity Methods Ranked for SEO Google Webmaster Guidelines You May Be Overlooking Predicting Search Engine Algorithm Changes

    Original URL path: http://www.freshpromo.ca/search-engine-optimization/seo-starter-kit.php (2014-10-22)
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  • New Year’s Resolutions for Search Engine Optimizers « SEO Commentary by freshpromo
    methods The evolution of search has been slow in many respects The fact that we still see spam content when making search queries on major search engines like Google and Bing tells us that there is still a long way to go It s a sad fact of the SEO landscape that some black hat methods still do result in high rankings and traffic every now and then The good news is that a these gains are very much temporary and b black hat SEO is hardly a good strategy for a legit business model I think we will continue to see relevancy count for more when it comes to link building tactics The days of purchasing text links in large packages where value is determined by PageRank are over I ll even go as far as to say that PR is 100 useless as a measure of a link s value Article submission networks are also a thing of the past Distributing your content is still recommended but ask yourself this are you submitting your article to a site that has actual readers interested in your topic If the answer s no pass on it And if you haven t hopped on the social media bandwagon yet and are a small business owner do it Tweet Stumble blog and be merry 4 Make the 301 redirect your bff I was amazed at how many links I clicked on in 2009 that returned a 404 Not Found error page And not just on mom pop sites I m talking Fortune 500 companies media giants Rogers I m looking in your direction and tech communities When your web development budget is six or seven figures there s no excuse to strand users on pages that are of no value to them

    Original URL path: http://www.freshpromo.ca/seo-blog/2010/01/new-years-resolutions-for-search-engine-optimizers/ (2014-10-22)
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  • SEO « SEO Commentary by freshpromo
    in the search marketing field 3 Cut and run from old outdated SEO methods The evolution of search has been slow in many respects The fact that we still see spam content when making search queries on major search engines like Google and Bing tells us that there is still a long way to go It s a sad fact of the SEO landscape that some black hat methods still do result in high rankings and traffic every now and then The good news is that a these gains are very much temporary and b black hat SEO is hardly a good strategy for a legit business model I think we will continue to see relevancy count for more when it comes to link building tactics The days of purchasing text links in large packages where value is determined by PageRank are over I ll even go as far as to say that PR is 100 useless as a measure of a link s value Article submission networks are also a thing of the past Distributing your content is still recommended but ask yourself this are you submitting your article to a site that has actual readers interested in your topic If the answer s no pass on it And if you haven t hopped on the social media bandwagon yet and are a small business owner do it Tweet Stumble blog and be merry 4 Make the 301 redirect your bff I was amazed at how many links I clicked on in 2009 that returned a 404 Not Found error page And not just on mom pop sites I m talking Fortune 500 companies media giants Rogers I m looking in your direction and tech communities When your web development budget is six or seven figures there s no

    Original URL path: http://www.freshpromo.ca/seo-blog/category/seo/ (2014-10-22)
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  • 301 redirect « SEO Commentary by freshpromo
    in the search marketing field 3 Cut and run from old outdated SEO methods The evolution of search has been slow in many respects The fact that we still see spam content when making search queries on major search engines like Google and Bing tells us that there is still a long way to go It s a sad fact of the SEO landscape that some black hat methods still do result in high rankings and traffic every now and then The good news is that a these gains are very much temporary and b black hat SEO is hardly a good strategy for a legit business model I think we will continue to see relevancy count for more when it comes to link building tactics The days of purchasing text links in large packages where value is determined by PageRank are over I ll even go as far as to say that PR is 100 useless as a measure of a link s value Article submission networks are also a thing of the past Distributing your content is still recommended but ask yourself this are you submitting your article to a site that has actual readers interested in your topic If the answer s no pass on it And if you haven t hopped on the social media bandwagon yet and are a small business owner do it Tweet Stumble blog and be merry 4 Make the 301 redirect your bff I was amazed at how many links I clicked on in 2009 that returned a 404 Not Found error page And not just on mom pop sites I m talking Fortune 500 companies media giants Rogers I m looking in your direction and tech communities When your web development budget is six or seven figures there s no

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/301-redirect/ (2014-10-22)
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  • analytics « SEO Commentary by freshpromo
    in the search marketing field 3 Cut and run from old outdated SEO methods The evolution of search has been slow in many respects The fact that we still see spam content when making search queries on major search engines like Google and Bing tells us that there is still a long way to go It s a sad fact of the SEO landscape that some black hat methods still do result in high rankings and traffic every now and then The good news is that a these gains are very much temporary and b black hat SEO is hardly a good strategy for a legit business model I think we will continue to see relevancy count for more when it comes to link building tactics The days of purchasing text links in large packages where value is determined by PageRank are over I ll even go as far as to say that PR is 100 useless as a measure of a link s value Article submission networks are also a thing of the past Distributing your content is still recommended but ask yourself this are you submitting your article to a site that has actual readers interested in your topic If the answer s no pass on it And if you haven t hopped on the social media bandwagon yet and are a small business owner do it Tweet Stumble blog and be merry 4 Make the 301 redirect your bff I was amazed at how many links I clicked on in 2009 that returned a 404 Not Found error page And not just on mom pop sites I m talking Fortune 500 companies media giants Rogers I m looking in your direction and tech communities When your web development budget is six or seven figures there s no

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/analytics/ (2014-10-22)
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  • mobile web design « SEO Commentary by freshpromo
    in the search marketing field 3 Cut and run from old outdated SEO methods The evolution of search has been slow in many respects The fact that we still see spam content when making search queries on major search engines like Google and Bing tells us that there is still a long way to go It s a sad fact of the SEO landscape that some black hat methods still do result in high rankings and traffic every now and then The good news is that a these gains are very much temporary and b black hat SEO is hardly a good strategy for a legit business model I think we will continue to see relevancy count for more when it comes to link building tactics The days of purchasing text links in large packages where value is determined by PageRank are over I ll even go as far as to say that PR is 100 useless as a measure of a link s value Article submission networks are also a thing of the past Distributing your content is still recommended but ask yourself this are you submitting your article to a site that has actual readers interested in your topic If the answer s no pass on it And if you haven t hopped on the social media bandwagon yet and are a small business owner do it Tweet Stumble blog and be merry 4 Make the 301 redirect your bff I was amazed at how many links I clicked on in 2009 that returned a 404 Not Found error page And not just on mom pop sites I m talking Fortune 500 companies media giants Rogers I m looking in your direction and tech communities When your web development budget is six or seven figures there s no

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/mobile-web-design/ (2014-10-22)
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  • How To Control Your Listing Text in Google’s Search Results « SEO Commentary by freshpromo
    t step in and tweak your listing Let s look at the different elements of an organic Google search result and how we can control what is shown Page Title The large blue link at the top of the snippet As Matt points out in his video most people know Google can modify the description snippet in the listings but not everyone is aware that Google may also change the title In this case it is usually due to a shortcoming with your web page s title attribute If the title is missing too long or irrelevant Google may show something more on topic to the search query made Here are some tips to ensure Google displays the best possible title text to a user Always ensure that page titles are unique and not just copied page to page across the site The page title isn t something you stuff with keywords Yes always include your most important key phrases but don t offer a long list of everything your web site is about It should be a concise headline that describes the content on the specific page personally I try to use no more than three different keywords or phrases Page titles over 60 characters in length are likely to get cut down and manipulated by Google If the search term s appears in a lengthy title tag it s likely that a snippet of it will be used where the term appears Listing Description Using the same logic as for the title the description displayed in a SERP comes from the most relevant area of your web page IE The area of your text containing the word s used in the Google search query The listing snippet is typically generated from your visible copy on the page or the description meta tag This is a good reason to optimize the description meta tag as part of your SEO campaign While Google s algorithm ignores it for purposes of determining rankings it can still pull the tag s content and display it to its users A good description meta tag uses proper grammar and explains the page content in under two or three sentences Remember don t stuff the description tag with a list of keywords That isn t helpful for users or the search engines If you write focused quality on page content for your target audience and create a helpful description tag you should have your Google listing snippet covered Cache Version of the Page Next to the green URL in your Google listing is usually a Cached link Clicking this will display the version of your web page that was indexed by the Googlebot when it last crawled your site Also included is the crawl date Why is this important Well if you ve recently updated your page title or visible copy and the changes are not reflected in Google results it probably means Google hasn t returned to check your site s content for updates

    Original URL path: http://www.freshpromo.ca/seo-blog/2009/11/how-to-control-your-listing-text-in-googles-search-results/ (2014-10-22)
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