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  • Copy writing « SEO Commentary by freshpromo
    web site is shown in Google By ensuring your on page content is the best it can be you re greatly increasing the chances Google doesn t step in and tweak your listing Let s look at the different elements of an organic Google search result and how we can control what is shown Page Title The large blue link at the top of the snippet As Matt points out in his video most people know Google can modify the description snippet in the listings but not everyone is aware that Google may also change the title In this case it is usually due to a shortcoming with your web page s title attribute If the title is missing too long or irrelevant Google may show something more on topic to the search query made Here are some tips to ensure Google displays the best possible title text to a user Always ensure that page titles are unique and not just copied page to page across the site The page title isn t something you stuff with keywords Yes always include your most important key phrases but don t offer a long list of everything your web site is about It should be a concise headline that describes the content on the specific page personally I try to use no more than three different keywords or phrases Page titles over 60 characters in length are likely to get cut down and manipulated by Google If the search term s appears in a lengthy title tag it s likely that a snippet of it will be used where the term appears Listing Description Using the same logic as for the title the description displayed in a SERP comes from the most relevant area of your web page IE The area of your text containing the word s used in the Google search query The listing snippet is typically generated from your visible copy on the page or the description meta tag This is a good reason to optimize the description meta tag as part of your SEO campaign While Google s algorithm ignores it for purposes of determining rankings it can still pull the tag s content and display it to its users A good description meta tag uses proper grammar and explains the page content in under two or three sentences Remember don t stuff the description tag with a list of keywords That isn t helpful for users or the search engines If you write focused quality on page content for your target audience and create a helpful description tag you should have your Google listing snippet covered Cache Version of the Page Next to the green URL in your Google listing is usually a Cached link Clicking this will display the version of your web page that was indexed by the Googlebot when it last crawled your site Also included is the crawl date Why is this important Well if you ve recently updated your page title or

    Original URL path: http://www.freshpromo.ca/seo-blog/category/copy-writing/ (2014-10-22)
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  • Google « SEO Commentary by freshpromo
    web site is shown in Google By ensuring your on page content is the best it can be you re greatly increasing the chances Google doesn t step in and tweak your listing Let s look at the different elements of an organic Google search result and how we can control what is shown Page Title The large blue link at the top of the snippet As Matt points out in his video most people know Google can modify the description snippet in the listings but not everyone is aware that Google may also change the title In this case it is usually due to a shortcoming with your web page s title attribute If the title is missing too long or irrelevant Google may show something more on topic to the search query made Here are some tips to ensure Google displays the best possible title text to a user Always ensure that page titles are unique and not just copied page to page across the site The page title isn t something you stuff with keywords Yes always include your most important key phrases but don t offer a long list of everything your web site is about It should be a concise headline that describes the content on the specific page personally I try to use no more than three different keywords or phrases Page titles over 60 characters in length are likely to get cut down and manipulated by Google If the search term s appears in a lengthy title tag it s likely that a snippet of it will be used where the term appears Listing Description Using the same logic as for the title the description displayed in a SERP comes from the most relevant area of your web page IE The area of your text containing the word s used in the Google search query The listing snippet is typically generated from your visible copy on the page or the description meta tag This is a good reason to optimize the description meta tag as part of your SEO campaign While Google s algorithm ignores it for purposes of determining rankings it can still pull the tag s content and display it to its users A good description meta tag uses proper grammar and explains the page content in under two or three sentences Remember don t stuff the description tag with a list of keywords That isn t helpful for users or the search engines If you write focused quality on page content for your target audience and create a helpful description tag you should have your Google listing snippet covered Cache Version of the Page Next to the green URL in your Google listing is usually a Cached link Clicking this will display the version of your web page that was indexed by the Googlebot when it last crawled your site Also included is the crawl date Why is this important Well if you ve recently updated your page title or

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/google/ (2014-10-22)
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  • page title « SEO Commentary by freshpromo
    web site is shown in Google By ensuring your on page content is the best it can be you re greatly increasing the chances Google doesn t step in and tweak your listing Let s look at the different elements of an organic Google search result and how we can control what is shown Page Title The large blue link at the top of the snippet As Matt points out in his video most people know Google can modify the description snippet in the listings but not everyone is aware that Google may also change the title In this case it is usually due to a shortcoming with your web page s title attribute If the title is missing too long or irrelevant Google may show something more on topic to the search query made Here are some tips to ensure Google displays the best possible title text to a user Always ensure that page titles are unique and not just copied page to page across the site The page title isn t something you stuff with keywords Yes always include your most important key phrases but don t offer a long list of everything your web site is about It should be a concise headline that describes the content on the specific page personally I try to use no more than three different keywords or phrases Page titles over 60 characters in length are likely to get cut down and manipulated by Google If the search term s appears in a lengthy title tag it s likely that a snippet of it will be used where the term appears Listing Description Using the same logic as for the title the description displayed in a SERP comes from the most relevant area of your web page IE The area of your text containing the word s used in the Google search query The listing snippet is typically generated from your visible copy on the page or the description meta tag This is a good reason to optimize the description meta tag as part of your SEO campaign While Google s algorithm ignores it for purposes of determining rankings it can still pull the tag s content and display it to its users A good description meta tag uses proper grammar and explains the page content in under two or three sentences Remember don t stuff the description tag with a list of keywords That isn t helpful for users or the search engines If you write focused quality on page content for your target audience and create a helpful description tag you should have your Google listing snippet covered Cache Version of the Page Next to the green URL in your Google listing is usually a Cached link Clicking this will display the version of your web page that was indexed by the Googlebot when it last crawled your site Also included is the crawl date Why is this important Well if you ve recently updated your page title or

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/page-title/ (2014-10-22)
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  • SERP « SEO Commentary by freshpromo
    web site is shown in Google By ensuring your on page content is the best it can be you re greatly increasing the chances Google doesn t step in and tweak your listing Let s look at the different elements of an organic Google search result and how we can control what is shown Page Title The large blue link at the top of the snippet As Matt points out in his video most people know Google can modify the description snippet in the listings but not everyone is aware that Google may also change the title In this case it is usually due to a shortcoming with your web page s title attribute If the title is missing too long or irrelevant Google may show something more on topic to the search query made Here are some tips to ensure Google displays the best possible title text to a user Always ensure that page titles are unique and not just copied page to page across the site The page title isn t something you stuff with keywords Yes always include your most important key phrases but don t offer a long list of everything your web site is about It should be a concise headline that describes the content on the specific page personally I try to use no more than three different keywords or phrases Page titles over 60 characters in length are likely to get cut down and manipulated by Google If the search term s appears in a lengthy title tag it s likely that a snippet of it will be used where the term appears Listing Description Using the same logic as for the title the description displayed in a SERP comes from the most relevant area of your web page IE The area of your text containing the word s used in the Google search query The listing snippet is typically generated from your visible copy on the page or the description meta tag This is a good reason to optimize the description meta tag as part of your SEO campaign While Google s algorithm ignores it for purposes of determining rankings it can still pull the tag s content and display it to its users A good description meta tag uses proper grammar and explains the page content in under two or three sentences Remember don t stuff the description tag with a list of keywords That isn t helpful for users or the search engines If you write focused quality on page content for your target audience and create a helpful description tag you should have your Google listing snippet covered Cache Version of the Page Next to the green URL in your Google listing is usually a Cached link Clicking this will display the version of your web page that was indexed by the Googlebot when it last crawled your site Also included is the crawl date Why is this important Well if you ve recently updated your page title or

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/serp/ (2014-10-22)
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  • snippet « SEO Commentary by freshpromo
    web site is shown in Google By ensuring your on page content is the best it can be you re greatly increasing the chances Google doesn t step in and tweak your listing Let s look at the different elements of an organic Google search result and how we can control what is shown Page Title The large blue link at the top of the snippet As Matt points out in his video most people know Google can modify the description snippet in the listings but not everyone is aware that Google may also change the title In this case it is usually due to a shortcoming with your web page s title attribute If the title is missing too long or irrelevant Google may show something more on topic to the search query made Here are some tips to ensure Google displays the best possible title text to a user Always ensure that page titles are unique and not just copied page to page across the site The page title isn t something you stuff with keywords Yes always include your most important key phrases but don t offer a long list of everything your web site is about It should be a concise headline that describes the content on the specific page personally I try to use no more than three different keywords or phrases Page titles over 60 characters in length are likely to get cut down and manipulated by Google If the search term s appears in a lengthy title tag it s likely that a snippet of it will be used where the term appears Listing Description Using the same logic as for the title the description displayed in a SERP comes from the most relevant area of your web page IE The area of your text containing the word s used in the Google search query The listing snippet is typically generated from your visible copy on the page or the description meta tag This is a good reason to optimize the description meta tag as part of your SEO campaign While Google s algorithm ignores it for purposes of determining rankings it can still pull the tag s content and display it to its users A good description meta tag uses proper grammar and explains the page content in under two or three sentences Remember don t stuff the description tag with a list of keywords That isn t helpful for users or the search engines If you write focused quality on page content for your target audience and create a helpful description tag you should have your Google listing snippet covered Cache Version of the Page Next to the green URL in your Google listing is usually a Cached link Clicking this will display the version of your web page that was indexed by the Googlebot when it last crawled your site Also included is the crawl date Why is this important Well if you ve recently updated your page title or

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/snippet/ (2014-10-22)
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  • The Truth About Acquiring .edu Links « SEO Commentary by freshpromo
    are available But what makes edu s so much better than other sites To say that certain TLDs top level domains carry more weight than others is false There is nothing about the edu TLD in itself that is superior to a com info or country TLD such as co uk ca or com au The key difference lies in the trust that search engines have for most university sites To register a edu you must be a post secondary institution on the list of recognized schools by the U S Department of Education Alternatively registrations for com s are open to any individual with 10 to spend Furthermore U S schools are not in the habit of exchanging and generating links en masse like the business world is Those who manage edu pages will not actively pursue inbound links They usually only link to another site if it can provide exceptional information to students or is a significant resource related to their department Information they will link to is mostly limited to studies research data and other academic facts or resources A school s law or medical program for instance may get linked to from government web sites international organizations major media or other high profile sites That is why edu s are so highly regarded by search engines they don t actively seek out links like sites in the business world do their links are naturally generated out of interest from others and quite often those links are from high quality pages The quality of a site has nothing to do with edu trailing the domain name the quality lies in the content and trust factor the web site has achieved over time In short if your main goal is to get results for a link building campaign

    Original URL path: http://www.freshpromo.ca/seo-blog/2009/08/the-truth-about-acquiring-edu-links/ (2014-10-22)
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  • link building « SEO Commentary by freshpromo
    don t aggressively go after edu links when other more accessible linking opportunities are available But what makes edu s so much better than other sites To say that certain TLDs top level domains carry more weight than others is false There is nothing about the edu TLD in itself that is superior to a com info or country TLD such as co uk ca or com au The key difference lies in the trust that search engines have for most university sites To register a edu you must be a post secondary institution on the list of recognized schools by the U S Department of Education Alternatively registrations for com s are open to any individual with 10 to spend Furthermore U S schools are not in the habit of exchanging and generating links en masse like the business world is Those who manage edu pages will not actively pursue inbound links They usually only link to another site if it can provide exceptional information to students or is a significant resource related to their department Information they will link to is mostly limited to studies research data and other academic facts or resources A school s law or medical program for instance may get linked to from government web sites international organizations major media or other high profile sites That is why edu s are so highly regarded by search engines they don t actively seek out links like sites in the business world do their links are naturally generated out of interest from others and quite often those links are from high quality pages The quality of a site has nothing to do with edu trailing the domain name the quality lies in the content and trust factor the web site has achieved over time In short

    Original URL path: http://www.freshpromo.ca/seo-blog/category/link-building/ (2014-10-22)
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  • domains « SEO Commentary by freshpromo
    don t aggressively go after edu links when other more accessible linking opportunities are available But what makes edu s so much better than other sites To say that certain TLDs top level domains carry more weight than others is false There is nothing about the edu TLD in itself that is superior to a com info or country TLD such as co uk ca or com au The key difference lies in the trust that search engines have for most university sites To register a edu you must be a post secondary institution on the list of recognized schools by the U S Department of Education Alternatively registrations for com s are open to any individual with 10 to spend Furthermore U S schools are not in the habit of exchanging and generating links en masse like the business world is Those who manage edu pages will not actively pursue inbound links They usually only link to another site if it can provide exceptional information to students or is a significant resource related to their department Information they will link to is mostly limited to studies research data and other academic facts or resources A school s law or medical program for instance may get linked to from government web sites international organizations major media or other high profile sites That is why edu s are so highly regarded by search engines they don t actively seek out links like sites in the business world do their links are naturally generated out of interest from others and quite often those links are from high quality pages The quality of a site has nothing to do with edu trailing the domain name the quality lies in the content and trust factor the web site has achieved over time In short

    Original URL path: http://www.freshpromo.ca/seo-blog/tag/domains/ (2014-10-22)
    Open archived version from archive