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  • Marketing Music | Jeanette Arsenault - Singer & Songwriter, Ontario, Canada
    Weapon with music donated by himself and many other well known comedy artists The money from one went to the Twin Towers orphans fund and the other went to the Red Cross for Katrina victims 3 The Agent Strategy Most bands start out promoting and representing themselves because they start out small But it s human nature to think more of someone when they have someone acting on their behalf In fact it s been shown to be true in various psychological and sociological studies Even if you re just starting out find someone to represent you and you ll have more successes Having an agent is even more useful during negotiations because they can be as tough as they want to If you negotiate for yourself and you give the other side a particularly hard time they might start to dislike you rather than your agent 4 The Multi Tasking Strategy The musicians that have the most success don t just rely on one project for their income Most of them work on many things beyond playing live selling albums and selling merchandise For instance Jonathan Coulton participates in the Popular Science magazine podcast at popsci com and licenses his music Brad Turcotte of Brad Sucks maintains multiple Web sites including stripcreator com and also licenses his music Grant Baciocco of Throwing Toasters writes and produces the multiple award winning podcast The Radio Adventures of Dr Floyd does voice over and acting work and produces a podcast for the Jim Henson Company among other projects George Hrab is a drummer in a popular cover band that plays at weddings and corporate events writes and produces his Geologic Podcast and has written a book The members of Beatnik Turtle have day jobs run IndieGuide com and write books like The Indie Band Survival Guide and articles like this one Not only do musicians like these have a lot of projects going on they use the projects to promote the others 5 The Long Haul Strategy While major labels had to focus on making one hit wonders because of their business model that was never the best situation for the musician Furthermore it s not even similar to the way that most businesses work build their name over the long term and eventually get consistent income over time A band or artist can be just like any other business that starts out small and eventually becomes solidly established For example in 2001 Brad Turcotte released his first album online as a downloadable set of MP3s The money he made from this allowed him to do a run of CDs which got him another surge of new fans Later he released the source tracks to his music this time making new fans among people who enjoy remixing songs After he packaged the best remixes into another CD he got a new surge of fans who loved both the remixes and the original material By the time he released his second album it

    Original URL path: http://jeanettearsenault.ca/2010/06/marketing-music/ (2015-03-13)
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  • Be So Good, They Can’t Ignore You | Jeanette Arsenault - Singer & Songwriter, Ontario, Canada
    were honed and practiced To the point when you saw them live you were blown away even if you didn t know the material This is the essence of Phish With a few additional elements A sense of humor a willingness to take risks the choice to not do it the same damn way each and every night Then there s Elton John A nobody one day everywhere the next That was the power of Your Song Furthermore when you bought the album you found out Elton wasn t a one hit wonder and that NOTHING ELSE ON THE RECORD SOUNDED LIKE YOUR SONG You never know when the audience will get it I keep talking about seeing Prince at Flippers Roller Disco I liked Dirty Mind but I had no idea this guy took his music this seriously that he was this good a guitar player this good a performer I went home and played the album incessantly and am still testifying about this show DECADES later It s an incredible challenge To employ a classic art form pop music but come up with something new But it s this new thing that excites us that not only makes our blood boil but makes us tell everyone Kind of like District 9 My inbox is filled with fans People saying it was their favorite movie of 2009 The establishment didn t get it they d rather fawn over Avatar but District 9 got inside your system and affected you much more than James Cameron s opus District 9 had allegory had humanity felt real even though it was science fiction the film could not be denied Too much of today s music can be denied You can play it for a friend and he can ignore it But you could not ignore Jimi Hendrix Nothing else sounded like Are You Experienced Like A Rolling Stone Like nothing else on the radio And my go to track from this decade Gnarls Barkley s Crazy It sounded like a late night gin soaked romp you heard it once and needed to hear it again and again We re in the era of marketing Because it s so damn easy You can just go online and tell your story And isn t it interesting that as more people are selling fewer albums are moving both sales wise and emotionally Album Sales Plummet To Lowest Total In Decades http bit ly 92jZnd The key is not to find a way to get your music in front of people The key is to create music so good that it builds its own audience You ve just go to put the track online and people find you This is so hard It not only requires perspiration it demands INSPIRATION And inspiration comes in a flash after tons of hard work It s not about coming up with a track in service of your image that s the Pussycat Dolls which have the lasting power of

    Original URL path: http://jeanettearsenault.ca/2010/06/be-so-good-they-cant-ignore-you/ (2015-03-13)
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  • 5 Top Reasons You Will Fail In Music | Jeanette Arsenault - Singer & Songwriter, Ontario, Canada
    music your booking you image etc what they can do and what could happen if things go well just as you should know what could happen if things go poorly You do need to worry about the business Whether you are independent or going to a label or manager you need a crystal clear understanding of what is being done with your musical presence Otherwise you will I repeat YOU WILL BE SCREWED 3 This artist did it 10 20 30 years ago They didn t worry about this why should I These things worked for them I am copying them and I will have the same success Gas prices were cheaper 10 20 30 years ago We didn t have a lot of things back then we do now Why are you expecting the exact same methods used years ago to work today This is one of the most foolish ideas I hear and I hear it all too often From logos to recordings to what it costs to put out an album you cannot use the facts of the past to define the truth of the present While certain aspects may apply you need to be smart enough to understand change and what the change is If you are so sure that what Duran Duran did with Rio is the short answer to success then I guess you should also have tens of thousands of cassettes made Oh wait People don t use cassettes much anymore This also goes for how marketing works how recording works how soliciting works Things have changed Be aware of the change and consider that the elements that may have worked twenty years ago may not be applicable to today 2 If I just had the money the backing the ears or if this famous person hears the music This is heard at every bar music venue and music shop if things were different Well you know what if the world was flat then it wouldn t be round There you go This statement wastes time and energy that could be used to find ways to get investors or donors work on a solicitation package for assistance or support from a manager a label or a talent buyer Get out of the excuses and get into going after what you want and figuring out how you are going to get it It is all about productively and effectively building the promotion marketing and branding in your solicitation to be recognized by people in the industry It goes WELL BEYOND THE SONG You have to be the whole package and worth the investment Think about it the upper level executives receive thousands of packages They need to be impressed enough by the package itself in order to open it up and listen They see you before they hear you Keep that in mind On the other side get real Do you honestly think if a famous person hears you that all the sudden you

    Original URL path: http://jeanettearsenault.ca/2010/06/5-top-reasons-you-will-fail-in-music/ (2015-03-13)
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  • Nothing found for Listentomymusic Women Of The World This Options
    Me Audience Reviews Recognition Bio Highlights Fan Comments Comments I m An Acadian Canadian Eh part 2 Comments Women of The World BIO Children s Shows Bio Backgrounder Bio Brief Comments I m An Acadian Canadian Eh Discography My Space Listen Hear Music clips I Wish I Had Wings AcadieODYSSEY This Is My Canada Mon cher Canada Women of the World Arise I Believe In You From The Heart Photos Media Photos Links Slideshows Birding Slideshow Waiting To Welcome You Slideshow Arise Slideshow Media links The Lord s Prayer Slideshow I Wish I Had Wings Slideshow This Is My Canada Slideshow Will I Know You Slideshow The Sound of Haiti Slideshow Photo Gallery This Is My Canada Hill Times article October 21 2013 Contact Me How to reach me Calendar Events Bookings Blog Blog Links Links Invisible Army 60 Million Girls Haiti Gasp The Choking Game Error 404 Not Found Please check the url and try again Archives Select Month January 2015 1 November 2014 1 October 2014 13 September 2014 9 May 2014 1 March 2014 3 February 2014 2 January 2014 2 November 2013 1 October 2013 3 September 2013 2 July 2013 2 June 2013 1 May 2013 2 April 2013 1 March 2013 1 February 2013 1 January 2013 2 November 2012 2 August 2012 1 July 2012 1 June 2012 3 March 2012 3 November 2011 1 September 2011 1 August 2011 1 July 2011 4 June 2011 1 March 2011 2 February 2011 1 January 2011 3 December 2010 3 November 2010 4 October 2010 1 September 2010 3 August 2010 4 July 2010 4 June 2010 14 May 2010 7 April 2010 1 March 2010 5 February 2010 9 January 2010 1 December 2009 10 January 2004 2 Search Site Song Lyrics Canada

    Original URL path: http://jeanettearsenault.ca/listentomymusic/women-of-the-world/this.options (2015-03-13)
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  • Calendar | Jeanette Arsenault - Singer & Songwriter, Ontario, Canada
    Contact Me How to reach me Calendar Events Bookings Blog Blog Links Links Invisible Army 60 Million Girls Haiti Gasp The Choking Game Calendar Prev February 2015 Next Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Calendar developed and supported by Kieran O Shea Archives Select Month January 2015 1 November 2014 1 October 2014 13 September 2014 9 May 2014 1 March 2014 3 February 2014 2 January 2014 2 November 2013 1 October 2013 3 September 2013 2 July 2013 2 June 2013 1 May 2013 2 April 2013 1 March 2013 1 February 2013 1 January 2013 2 November 2012 2 August 2012 1 July 2012 1 June 2012 3 March 2012 3 November 2011 1 September 2011 1 August 2011 1 July 2011 4 June 2011 1 March 2011 2 February 2011 1 January 2011 3 December 2010 3 November 2010 4 October 2010 1 September 2010 3 August 2010 4 July 2010 4 June 2010 14 May 2010 7 April 2010 1 March 2010 5 February 2010 9

    Original URL path: http://jeanettearsenault.ca/events/?month=feb&yr=2015 (2015-03-13)
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  • Calendar | Jeanette Arsenault - Singer & Songwriter, Ontario, Canada
    Me How to reach me Calendar Events Bookings Blog Blog Links Links Invisible Army 60 Million Girls Haiti Gasp The Choking Game Calendar Prev April 2015 Next Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Calendar developed and supported by Kieran O Shea Archives Select Month January 2015 1 November 2014 1 October 2014 13 September 2014 9 May 2014 1 March 2014 3 February 2014 2 January 2014 2 November 2013 1 October 2013 3 September 2013 2 July 2013 2 June 2013 1 May 2013 2 April 2013 1 March 2013 1 February 2013 1 January 2013 2 November 2012 2 August 2012 1 July 2012 1 June 2012 3 March 2012 3 November 2011 1 September 2011 1 August 2011 1 July 2011 4 June 2011 1 March 2011 2 February 2011 1 January 2011 3 December 2010 3 November 2010 4 October 2010 1 September 2010 3 August 2010 4 July 2010 4 June 2010 14 May 2010 7 April 2010 1 March 2010 5 February 2010

    Original URL path: http://jeanettearsenault.ca/events/?month=apr&yr=2015 (2015-03-13)
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  • Anticipating a Happy New Year 2015 | Jeanette Arsenault - Singer & Songwriter, Ontario, Canada
    high hopes and high expectations and HUGE anticipation for what could possibly be in that BIG red box that s been sitting under the Christmas tree for the past 3 days And you just KNEW that Santa was going to arrive in the night only AFTER you fell asleep well known well used parental tip to get your children to go to bed Christmas eve and you were so filled with anticipation that you could hardly sleep but somehow you managed to fall into sleepyland with joy in your heart and a smile on your face Then Christmas day CHRISTMAS DAY Santa had arrived and you saw the stockings and the gifts he left for you so you went rushing into your sleepy parents room to rouse them from their late night final frenzied gift wrapping race to have everything ready including the milk cookies of course with a carrot thrown in for Rudolph The anticipation was explosive as you finally gathered everyone around the tree tore into the paper ribbon boxes to discover the mysteries and treasures hidden from sight till now Sometimes you were thrilled sometimes you were disappointed but you always had that same feeling of anticipation as you were opening up your present May you feel that same joy and exuberance of anticipation in your lives now at this time in your life for what 2015 will bring your way Half the joy is the anticipation the hope the dreaming Enjoy the journey not just the destination Well in the spirit of anticipation I am looking ahead to a year of new projects and the coming together of the things that happened on my 2014 journey that will be transformed into new beginnings new directions The sky s the limit and I am ready to fly

    Original URL path: http://jeanettearsenault.ca/2015/01/anticipating-a-happy-new-year-2015/ (2015-03-13)
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  • 2015 | Jeanette Arsenault - Singer & Songwriter, Ontario, Canada
    Slideshow This Is My Canada Slideshow Will I Know You Slideshow The Sound of Haiti Slideshow Photo Gallery This Is My Canada Hill Times article October 21 2013 Contact Me How to reach me Calendar Events Bookings Blog Blog Links Links Invisible Army 60 Million Girls Haiti Gasp The Choking Game Posts Tagged 2015 Anticipating a Happy New Year 2015 Post was created on January 9th 2015 Tags 2015 Christmas goals Happy New Year inspirational Posted in Inspirational Message No Comments What s the big deal about New Year s Eve It happens well every year So why the big fuss all the time Isn t it just another year like any other year Well sorta kind of We can only hope that every year we are just a tiny wee bit better version of ourselves than the previous year We read more Archives Select Month January 2015 1 November 2014 1 October 2014 13 September 2014 9 May 2014 1 March 2014 3 February 2014 2 January 2014 2 November 2013 1 October 2013 3 September 2013 2 July 2013 2 June 2013 1 May 2013 2 April 2013 1 March 2013 1 February 2013 1 January 2013 2 November 2012 2 August 2012 1 July 2012 1 June 2012 3 March 2012 3 November 2011 1 September 2011 1 August 2011 1 July 2011 4 June 2011 1 March 2011 2 February 2011 1 January 2011 3 December 2010 3 November 2010 4 October 2010 1 September 2010 3 August 2010 4 July 2010 4 June 2010 14 May 2010 7 April 2010 1 March 2010 5 February 2010 9 January 2010 1 December 2009 10 January 2004 2 Search Site Song Lyrics Canada s Really Big This Is My Canada Mon cher Canada Women of the World

    Original URL path: http://jeanettearsenault.ca/tag/2015/ (2015-03-13)
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