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  • Cocktail recipe: Berry Iceberg Slushy
    Finance Accounting Business Plans Success Stories Franchising Business Strategy Buyers Guide Restaurants Canada Buyers Guide Q Would you enter into a promotional partnership with other local businesses Link Click here Diane Chiasson Chris Elliott Roger Mittag Janine Windsor Devon Peart Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Berry Iceberg Slushy August 25 2011 Leave a comment Ingredients 1 cup of chopped strawberries ½ cup of ice 1 ounce

    Original URL path: http://www.restaurantcentral.ca/BerryIcebergSlushy.aspx (2016-02-14)
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  • Restaurant marketing trends for 2012
    who count Instead of increasing followers and friends on Twitter and Facebook this year we ll see more operators spending time concentrating on building quality connections with their customers While it s great to have thousands of followers on Twitter or friends on Facebook the only ones who really count are the ones who are visiting your restaurant regularly and buying your food Be more selective about who you connect to thereby increasing the personal relationship with your true loyal customers 2 Finding your USP With so much competition around many operators will be channeling their energy into marketing a USP Unique Selling Point rather than marketing their restaurant operation as a whole Use your USP as your main selling point Your USP could be your signature menu item a special cocktail a form of entertainment you offer your customers or anything else that is your restaurant s specialty item 3 Adding value to content It is no longer good enough to just have presence on the Web by creating a Facebook page This year operators will be trying to attract more customers by offering more value added content The Web is now saturated and you need to find something that will make you stand out from the crowd Value added content could include videos of cooking demonstrations cooking tips recipes games for kids shopping tips or any other type of information that will drive readers to your site where they will get something out of it Use platforms like YouTube or Flikr to add value to your content 4 Budgeting with social media in mind Statistics show that more and more businesses are shifting their marketing dollars towards social media and other digital marketing initiatives and away from more traditional marketing like TV and print In 2012 this statistic will continue to increase With rapid increases in sales of smart phones notepads tablet PCs and other handheld digital media devices consumers are constantly connected This is where your audience spends most of its time so this is where you will get their attention 5 Responding to consumers As the time spent online continues to increase consumers are constantly connecting with each other and one person s opinion could be seen by millions within seconds Businesses will be keeping a very close eye on what customers are saying about their operations and responding ASAP Check for reviews about your operation on a daily basis and respond to both positive and negative comments appropriately One bad review could drive away hundreds of potential customers 6 Partnering up with other businesses This year we ll see a lot more co marketing concepts as more businesses will start partnering up with complementary businesses to offer customers deals for not one but two services Co marketing allows both businesses to benefit from each other s customer databases and helps save on costs 7 Getting into mobile marketing Mobile marketing is expected to explode in 2012 and experts are predicting that this will be the

    Original URL path: http://www.restaurantcentral.ca/Restaurantmarketingtrends2012.aspx (2016-02-14)
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  • Put the proper resources into social media
    Stories Franchising Business Strategy Buyers Guide Restaurants Canada Buyers Guide Q Would you enter into a promotional partnership with other local businesses Link Click here Diane Chiasson Chris Elliott Roger Mittag Janine Windsor Devon Peart Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Put the proper resources into social media September 10 2012 Tweet Leave a comment Social media provides an interactive way for operators to engage the public and strengthen relationships To fully benefit from this communication tool businesses must commit reasonable resources towards managing and maintain their web presence If they are not implemented properly these efforts can work against you When customers ask questions provide feedback or sign up for a promotion they expect to receive a timely and appropriate response If they feel ignored they will lose interest and move on so make sure that you have designated people to monitor this media provide constant updates and respond to enquiries Although digital social media is another extension of your customer service efforts Courtesy of David Swanston a Hospitality and Foodservice Consultant Principal of Focused Industry Training Seminars and is an instructor at major Canadian university business schools Since 1997 he has helped a wide variety

    Original URL path: http://www.restaurantcentral.ca/resourcessocialmedia.aspx (2016-02-14)
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  • Seven marketing ideas for the back-to-school crowd
    table in time can be a crux Consider offering a back to school family style meal deal that is available for dine in and take out Include a main course healthy side dishes and a dessert Allow customers to pre order their meals online or via text messaging so that their entire meal will be ready for pick up as soon as they are finished work Start advertising during the summer so that customers will think of your operation when they are wondering what to do for dinner that night 2 Distribute coupons to schools Most schools send home an information package during the first week of school Contact all the local schools in your area to see if they can include a coupon for a free appetizer or a small discount For every coupon that is used in the restaurant you can offer the school 1 towards fundraising 3 Kids eat free One promotion that many large chains have successfully launched is the Kids Eat Free Day with the purchase of an adult meal This is an easy marketing idea because it does not require customers to sign up for anything or print a coupon and families are always looking for places they can go to save money Kids can be picky eaters and many families do not feel it is worthwhile to pay for a meal that their child may not eat But if the meal is free it might entice parents to come to your restaurant Also since they are saving on the kid s meal parents may feel the freedom to spend more and order that second glass of wine or beer or splurge on a dessert 4 Online back to school coupon Create an online back to school coupon for which potential customers can sign up This will not only help you keep track of how many coupons have been downloaded in order for you to stock and staff your restaurant properly but it will also give you an opportunity to build your database and permission to email any other offers you have at a later date 5 Liaise with other businesses The typical back to school regiment usually includes shopping for new clothes and shoes and getting a haircut Work with some of the retail stores and service providers in your neighbourhood to help boost each other s business Give your local hairdresser or barber shop a stack of your coupons to hand out to all their clients and in return give out a 5 coupon for their services to your customers Make sure you advertise the cross promotion at each other s businesses 6 Promote healthy eating for kids on your menu Revamp your kids menu to include more healthy food products Put fun signs and icons that say Brain Food next to dishes that are high in vitamins minerals and essential fatty acids or Stronger Bones next to dishes that are high in calcium Use your imagination to make eating healthy fun

    Original URL path: http://www.restaurantcentral.ca/marketingbacktoschool.aspx (2016-02-14)
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  • Sniff out higher profits with scent marketing
    elevator shafts In the morning the elevators smell like fresh bacon and pastries in the afternoon they would smell like turkey and for dinner something else But unless your operation bakes fresh bread or pies all day long what can you do to capitalize on scent marketing Diane Chiasson FCSI President of Chiasson Consultants Inc a restaurant and foodservice consultancy firm in Toronto offers these ideas on how get customers smelling into your restaurant or foodservice operation 1 Set up scent machines Today there are more and more companies that offer scent machines small inconspicuous fans that are strategically placed in your operation to gently blow out certain smells and aromas to entice customers to come in and buy more The smell of a freshly baked pie is quite irresistible But now you don t actually have to bake the pies onsite You can just blow out the smell of fresh baked pies There are hundreds of different scents to choose from or you can have a specific scent custom designed to fit your operation 2 Make your own scent machine Perhaps setting up a scent machine isn t quite in your budget at the moment Create your own scent machine by placing a fan next to a big bowl of the product you want your restaurant or foodservice operation to smell like Or if your restaurant specializes in a fragrant cuisine place a fan in the kitchen and leave the kitchen door slightly ajar to allow the odours to spread out more strongly 3 Send out scented printed materials A scented mini menu brochure or flyer can be a great marketing tool Place your materials inside a container with the fragrance of your choice to absorb the scent or use a spray bottle to spritz a bit of scent

    Original URL path: http://www.restaurantcentral.ca/scentmarketing.aspx (2016-02-14)
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  • Eight design tips for your restaurant’s concept
    firm in Toronto offers these design tips to consider 1 Have a vision First you must decide what type of restaurant you want to be Is your operation aiming to be a relaxed and soothing environment an exciting place to be or more geared towards families and children Figure out who is your target customer base your budget and the type of ambience you desire Make sure that your design expectations will meet your budget and that it also matches the price points of your menu As soon as a new customer walks by or into your establishment he she should be able to figure out what type of restaurant you are just by looking at the design even before looking at the menu 2 Great curb appeal From the outside potential customers should be able to understand your brand and concept before they even step inside your doors Make sure that you have proper signage and lighting that will attraction attention that the name of your restaurant is displayed prominently and that the front of your restaurant is well maintained and properly landscaped 3 Make it unique and authentic With so many different types of cultures and cuisines to try today most customers are not only looking to try new foods but are looking for a total dining experience They want to be transported to a new country or new concept Make sure that the design of your restaurant incorporates as much authenticity and uniqueness to the type of food you serve and that all the ideas are consistent and cohesive 4 Make it functional Your operation not only has to look good but also needs to be functional Keep in mind that the kitchen and bar must work together and servers must be able to easily navigate throughout the entire restaurant Study possible traffic patterns for staff and customers and set up service stations in central areas of your restaurant so that they are easily accessible Make sure that there is ample space between tables so that customers do not feel like they are intruding on their neighbours Also keep in mind how easily your operation will be able to accommodate large parties Freestanding tables are preferable to round tables as you can easily move them around to create larger tables 5 Use space creatively Large spaces can be made more intimate through the use of screens booths and banquettes Visual elements such as fireplaces and columns can also add to the overall effect For smaller spaces mirrors are also terrific design tools as they can expand the sense of space and are also great for people watching You can also add to the visual appeal and textures of your operation by adding artwork such as murals paintings sculptures or mosaics provided that they are in line with your brand personality 6 Lighting and ceilings enhance experiences Lighting is a key element to your restaurant s design and can easily add or take away from your customer s

    Original URL path: http://www.restaurantcentral.ca/restaurantdesigntips.aspx (2016-02-14)
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  • The Hospitality Gene
    example and compassion While you can teach someone pretty much anything they will need to know to do their job in the foodservice industry you can t teach them to smile You can t teach them to care about the customers And you certainly can t teach them to love what they re doing over and over again day in and day out You really do have to have the hospitality gene to be a great teammate manager general manager or franchisee says Steven Tsambalieros Global COO of The Second Cup Limited You also need the tenacity to work hard as well It s a weekend business and you need to be there when your customers need you While every staff member you hire matters the restaurant unit general manager is by far the most important because they hire everybody that touches your customer The staff in a restaurant is often the reflection of their general manager says Ron Baugh SVP in charge of Wendy s in Canada Your unit general manger is your most important hire At Wendy s we talk to and survey our general managers regularly to make sure we are supporting them in every way we can It is such a pivotal role And just how important is the unit general manager About 20 25 per cent of your top line sales important Over the years I have seen individual restaurants grow or shrink in guest counts driving sales up or down 500 000 or more just because there is a new general manager in the unit Having the right DNA is not just something that matters in restaurants either Department stores staff their prestigious cosmetic counters with people who care about helping the customer look good and feel better about themselves offers Kamy Dawkins a

    Original URL path: http://www.restaurantcentral.ca/TheHospitalityGene.aspx (2016-02-14)
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  • Tapping the power of your restaurant’s employees through social media
    old Extremely active social media users when armed with the right tools they have the unprecedented ability to join and initiate online conversations to help harness brand awareness So how do you go about getting them engaged Here are some tips Keep them in the loop Share the company s vision and social media goals with them and ask them to take part in the journey One simple way of doing this is to keep employees informed about new menu items or promotions and ask them to share it with their online communities if they feel comfortable Listen Ask for employees opinions and ideas on how they think social media practices can be improved As the ones on the front lines their thoughts are key at moving things forward and staying current Make training available If you expect your employees to utilize the social networking tools properly you must provide training What they put out there isn t just a reflection of the company it is also a reflection of them Training will make it a win win for everybody Celebrate If one or several employees are doing a particularly good job of engaging in the online world recognize them for their efforts Consider thanking them through an internal newsletter on social media or offering them a reward for a job well done This will also encourage other employees to get involved Employing the above strategies are good steps toward fostering staff engagement online but management must make it a point to let employees know where the company stands in terms of its social media policy policy Whether you re a large organization or a small growing business to protect yourself from a potential PR disaster employee cyberspace expectations must be clearly communicated The goal of any social media policy

    Original URL path: http://www.restaurantcentral.ca/Restaurantemployeesandsocialmedia.aspx (2016-02-14)
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