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  • Training should focus on the big picture
    Chris Elliott Roger Mittag Janine Windsor Devon Peart Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Focus on the big picture September 24 2012 Tweet Leave a comment When you invest in training spend more time on the big picture and outcomes you are looking for like overall guest satisfaction than the process and tactics If everyone understands the goal is customer satisfaction then rules and policies don t

    Original URL path: http://www.restaurantcentral.ca/Trainingoutcomes.aspx (2016-02-14)
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  • Today’s tip: Train your restaurant staff every day
    Roger Mittag Janine Windsor Devon Peart Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Train your staff every shift June 22 2012 Tweet Leave a comment Training is a function of operations not an event that occurs a few hours after an employee is hired People learn everyday and benefit from what they learn When training is built into everyday operations it drives productivity and efficiency The best training

    Original URL path: http://www.restaurantcentral.ca/Traineveryday.aspx (2016-02-14)
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  • Today's marketing tip for Canadian restaurant operators: Use coupons wisely
    Plans Success Stories Franchising Business Strategy Buyers Guide Restaurants Canada Buyers Guide Q Would you enter into a promotional partnership with other local businesses Link Click here Diane Chiasson Chris Elliott Roger Mittag Janine Windsor Devon Peart Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Use coupons wisely June 11 2012 Leave a comment If you have succumbed to a deal of the day website be sure to treat your coupon using customers with the same respect and serve them the same quality and quantity of food you would if they were paying the regular price The purpose of your coupon is to attract new customers and to let them know what a great operation you are running By offering your new albeit coupon wielding customers your best food and your best service you have the best chance of turning them into repeat customers Do not treat them as bargain hunters who deserve lower quality food and service Not only will they never come back they will also tell everyone they know not to go to your restaurant Also try to avoid signing up with too many deal of the day websites as your customers will come to expect

    Original URL path: http://www.restaurantcentral.ca/Usecouponswisely.aspx (2016-02-14)
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  • Attract families by engaging children at your restaurant or foodservice operation
    Safety Business Finance Accounting Business Plans Success Stories Franchising Business Strategy Buyers Guide Restaurants Canada Buyers Guide Q Would you enter into a promotional partnership with other local businesses Link Click here Diane Chiasson Chris Elliott Roger Mittag Janine Windsor Devon Peart Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Engage children hold the freebies May 22 2012 Leave a comment Stop giving it away Kids eat free has become an overused marketing strategy for operators trying to attract families with children Unfortunately because so many restaurants are offering these giveaways they aren t really different and provide little advantage The best way to attract families is to make it an enjoyable place for kids with activities games televisions and a vibrant atmosphere When children are engaged they require little maintenance and parents can then enjoy their meals in relative peace What parent wouldn t be willing to pay extra for that Courtesy of David Swanston a Hospitality and Foodservice Consultant Principal of Focused Industry Training Seminars and is an instructor at major Canadian university business schools Since 1997 he has helped a wide variety of organizations develop and launch new concepts turn around troubled operations and improve sales

    Original URL path: http://www.restaurantcentral.ca/engagingchildren.aspx (2016-02-14)
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  • Six ways to promote vegetarian dining
    catering to the dietary needs of such a significant percentage of our population Diane Chiasson FCSI President of Chiasson Consultants Inc a restaurant and foodservice consultancy firm in Toronto offers the following tips to help promote a vegetarian diet in your restaurant operation 1 Meatless Mondays Jump aboard the Meatless Monday campaign an international campaign that encourages people not to eat meat on Mondays to improve their health By offering a three course prix fixe vegetarian menu on Monday nights you can help promote your restaurant by reaching out to a whole new set of customers This is also a great way to try out new recipes and add favourites to your regular menu You can also find lots of great free promotional materials at www meatlessmonday com 2 Educate your customers Many meat eaters feel that they must have meat with their meal or it will feel incomplete Educate your regular customers about other forms of protein and promote your food as being both healthy for the body and for the environment Be sure to create beautiful interesting and satiating dishes that even the staunchest meat eater will find enjoyable and satisfying 3 Don t preach However if you promote more vegetarian dishes in your restaurant don t alienate your regular meat eating customers either It s not necessary to start hanging posters from PETA around your restaurant The idea is not to convert your customers to become vegetarians but rather open them to the idea that a vegetarian meal can be as tasty and satisfying as a regular meal 4 Offer free samples Another way to promote your vegetarian vegan dishes is to offer free samples at the bar or if your restaurant does not have a bar consider offering a small amuse bouche to your customers in

    Original URL path: http://www.restaurantcentral.ca/waystopromotevegetariandining.aspx (2016-02-14)
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  • Smart insights: Marketing your restaurant to moms
    highlights of the recent Marketing to Moms Conference in Chicago combined with Kidzsmart s insights on moms and families Overall moms describe themselves as being time starved their job is a balancing act of a number of often overwhelming priorities and they usually feel like they are failing Today s moms are tired of advertising that portrays them as perfect and tired of the pressure to live up to that false standard The truth is that moms want to be real and genuine and they want to be engaged with brands that communicate with integrity and authenticity and with relevant content that helps them reach their goals removes their frustrations and recognizes them as individuals Their biggest frustration is assembling the dinner meal each day which gives restaurants a tremendous opportunity to help the family out by giving Mom a much needed break It s also essential for restaurants to offer healthy kids menus because one of Mom s biggest key measures of success is the health and wellness of their children Of course for a restaurant to make Mom s short list the environment and customer service must remove frustration and be family friendly Moms are a prevailing consumer

    Original URL path: http://www.restaurantcentral.ca/Marketingyourrestauranttomoms.aspx (2016-02-14)
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  • Bringing your brand to life: Restaurant mascots are more relevant than ever!
    With a twinkle in their eye mascots can communicate specific benefits such as nutritional information or they can take on tough topics like bullying Take Boston Pizza s BP s mascot Lionel for example He mentors children by emphasizing the importance of being a team player and by fostering inclusiveness Although Lionel has been featured in BP s marketing throughout the years his role has been greatly expanded recently through the company s integrated in store kids program By utilizing the kids program and growing Lionel s personality and story BP has noticed a marked uptick in brand interaction with the family segment Restaurant mascots Keeping your brand top of mind Our mascot has been a great tool to help keep our brand top of mind locally in a way that speaks to the heart and this resonates with children and families alike in communities across Canada notes Jaclyn Fazio Marketing Manager Community Boston Pizza International Lionel can be spotted anywhere from our interactive kids app to community events parades walks and birthday parties By owning a mascot with a relatable personality restaurants can make messaging more fun and engaging for all guests Beyond messaging a mascot s key strength is the ability to be physically present at a variety of local store marketing efforts Hosting a birthday party is a great way for mascots to connect and build relations with guests Mascots are also integral to a restaurant s social responsibility they can help bring awareness to specific initiatives through a variety of programs in schools in the community and at sporting events Store openings are another great opportunity to get the mascot involved as a great brand ambassador and to generate buzz and excitement with the family segment Integrated marketing program The best part about mascots though is

    Original URL path: http://www.restaurantcentral.ca/Restaurantmascots.aspx (2016-02-14)
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  • Top 10 flavours in frozen non-alcohol beverages
    Go Top 10 flavours in frozen non alcohol beverages By Kristin Menas November 4 2014 Tweet Leave a comment Strawberry tops the list as most popular flavour for frozen drinks According to Technomic MenuMonitor data strawberry is the leading flavour featured in frozen non alcohol beverages Strawberry is one of the most traditional and common frozen beverage flavours listed 233 times A light but distinctive and colourful addition to frozen beverages strawberry blends well with other fruit flavours from banana to berry to mango Chains are primarily spotlighting strawberry in fruit smoothies but some are offering other creative strawberry flavoured frozen drinks like Country Style s Strawberry Frozen Iced Tea Ranking second on the list is banana which appears as a flavour in 209 frozen non alcohol beverages on Canadian menus With its rich creaminess banana lends itself well to fruit smoothies and chillers The mild sweet flavour of banana blends well with other tropical fruits and flavours such as pineapple kiwi and coconut Bananas are rich in potassium and vitamin C making them a popular ingredient in better for you frozen beverages in particular For example the Breakfast Protein Smoothie at Bacchus Restaurant Lounge in Vancouver features banana coconut water whey honey and grated fresh ginger The next two most popular frozen beverage flavours are mango and pineapple listed on menus 156 and 92 times respectively Each of these tropical fruits offers a refreshing assertive flavour that is particularly popular during the warmer summer months Both mango and pineapple feature an exotic mix of sweet and tart notes making them ideal to pair with each other For example the Mango Tango Smoothie at Cultures blends mango and pineapple flavours with frozen yogurt and milk See also Consumers crave chocolate as most popular dessert flavour Quenching the thirst for better

    Original URL path: http://www.restaurantcentral.ca/Topflavoursfrozennonalcoholbeverages.aspx (2016-02-14)
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