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  • Easy and fast ways to boost sales
    Kristin Menas Liana Robberecht Jordan Knox Go Tip of the Week Easy and fast ways to boost sales January 8 2016 Tweet Leave a comment If you wish to increase your revenues in the lull that often follows the holiday season you may consider offering catering services Even if your restaurant does not normally offer this service you may promote simple easy and consistent catering menus prepared specifically for companies or corporate groups located near your restaurant Another option is to introduce daily drink or food specials if you don t already feature them These specials can make the difference between whether customers come into your restaurant once in a while or once a week Include advertisements for your catering services and specials on your menus receipts flyers placemats and signage throughout your restaurant Make sure that you also highlight these new services and specials on your website and across various social media platforms life Facebook Twitter LinkedIn and other online resources Courtesy of Diane Chiasson FCSI President of Chiasson Consultants Inc a restaurant foodservice and retail consulting firm in Toronto Contact Diane at 416 926 1338 or email her at chiasson chiassonconsultants com See more great tips Increase your profits with gift cards and gift certificates Find out what customers want and offer more of it Successfully renovating your restaurant Respond to online reviews even the bad ones For merchandising displays create a theme Things to consider before expanding into the catering business Experiment with your drink menus Create a monthly marketing calendar P rovide several alternatives for guests with health concerns Target your core market to grow your business Earning customer loyalty is rewarding Don t make your menu look like a price list Create unique guest experiences with games and entertainment Millenials will drive your business Strike

    Original URL path: http://restaurantcentral.ca/TipoftheWeekJan82016.aspx (2016-02-14)
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  • Increase your profits with gift cards
    been around for many years and they offer a huge opportunity to dramatically increase your sales acquire new customers and encourage return visits during holidays Here are five steps you should try right away Display your gift card and certificate advertisement around your restaurant at multiple places where customers can actually see them Post colourful signs on your windows and front door as well as signs by the cash register and restrooms Be more proactive with mentioning and selling these cards train your staff to advise your customers about them when they are paying or picking up an order Enclose a small gift card certificate promotion piece inside your menu and inside the bill credit card holder Mention them not only on your website but also across various social media platforms like Facebook Twitter LinkedIn Instagram Google Pinterest and other online resources Print a message on their receipt put the information on your table tents in your email messages on your newsletter flyers and newspapers List them on your advertising and marketing materials as well as in your direct mail promotions Add a small advertisement with your to go client s orders thank you letters and any other type of communication with your customers Courtesy of Diane Chiasson FCSI President of Chiasson Consultants Inc a restaurant foodservice and retail consulting firm in Toronto Contact Diane at 416 926 1338 or email her at chiasson chiassonconsultants com See more great tips Find out what customers want and offer more of it Successfully renovating your restaurant Respond to online reviews even the bad ones For merchandising displays create a theme Things to consider before expanding into the catering business Experiment with your drink menus Create a monthly marketing calendar P rovide several alternatives for guests with health concerns Target your core market

    Original URL path: http://restaurantcentral.ca/TipoftheWeekDec7.aspx (2016-02-14)
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  • Find out what customers want and offer more of it
    offer more of it November 23 2015 Tweet Leave a comment If you re updating your menu or building a seasonal menu consider consulting with food marketing research to determine which menu items are experiencing popularity These research companies can give you valuable insight into the big sellers on restaurant menus by country and this information can make the difference between your restaurant having a good month and a great month Food marketing research companies compile data through menu research consumer interviews and finding trends within the information they receive Although some of their suggestions may not mesh with your restaurant s theme there are still ways to incorporate some popular items into your menu in unconventional ways This also ensures that your menu remains as current as possible See more great tips Successfully renovating your restaurant Respond to online reviews even the bad ones For merchandising displays create a theme Things to consider before expanding into the catering business Experiment with your drink menus Create a monthly marketing calendar P rovide several alternatives for guests with health concerns Target your core market to grow your business Earning customer loyalty is rewarding Don t make your menu look like a

    Original URL path: http://restaurantcentral.ca/TipoftheWeekNovember23.aspx (2016-02-14)
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  • Successfully renovating your restaurant
    renovating your restaurant November 9 2015 Tweet Leave a comment Don t wait until your restaurant looks old and faded I always tell my clients to do a facelift every four to six years You will be not able to renovate your restaurant before you know how much money you can spend Work with your accountant to help you balance your books as time spent renovating is time spent not making money Shop around and look for the right contractor Go online and check for reviews Ask for examples of similar restaurant projects that they have worked on and make sure to always ask for references from restaurants they have worked with in the past The whole idea of renovating your restaurant is to keep and attract more clients Try to run a promotional campaign to announce your grand re opening which you can advertise on your website or online using social media Courtesy of Diane Chiasson FCSI president of Chiasson Consultants Inc has been helping foodservice hospitality and retail operators increase sales for over 25 years She is recognized as the industry leader in providing innovative and revenue increasing foodservice and retail merchandising programs interior design branding menu engineering marketing and promotional campaigns and much more Contact her at 416 926 1338 toll free at 1 888 926 6655 or chiasson chiassonconsultants com or visit www chiassonconsultants com See more great tips Respond to online reviews even the bad ones For merchandising displays create a theme Things to consider before expanding into the catering business Experiment with your drink menus Create a monthly marketing calendar P rovide several alternatives for guests with health concerns Target your core market to grow your business Earning customer loyalty is rewarding Don t make your menu look like a price list Create unique

    Original URL path: http://restaurantcentral.ca/TipoftheWeekNov9.aspx (2016-02-14)
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  • Respond to online reviews, even the bad ones
    reviews even the bad ones October 26 2015 Tweet Leave a comment With everything online chances are there are reviews of your restaurant are somewhere on the Internet Since reviews are so easy to find it is a good idea to respond to them on a regular basis When people say good things about your restaurant take the opportunity to thank them and tell them you appreciate their business and hope to see them again When someone leaves a negative review this is a good opportunity to find out what went wrong ask them how you can improve and make it up to them Consider setting up a phone call with your dissatisfied customer to offer them a free appetizer or other incentive to get them back in the door and prove how good your restaurant can be See more great tips For merchandising displays create a theme Things to consider before expanding into the catering business Experiment with your drink menus Create a monthly marketing calendar P rovide several alternatives for guests with health concerns Target your core market to grow your business Earning customer loyalty is rewarding Don t make your menu look like a price list Create

    Original URL path: http://restaurantcentral.ca/TipoftheWeekOct262015.aspx (2016-02-14)
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  • For merchandising displays, create a theme
    2015 Tweet Leave a comment Themes such as Harvest time and Thanksgiving will help you get your message across Adding elements such as stalks of corn colourful leaves and pumpkins will add a festive touch to your restaurant s decor Consider placing theme items on tables at a smaller scale reflecting the decor placed throughout the rest of the establishment Also employ theme elements in other areas such as windows additional displays and packaging Courtesy of Diane Chiasson FCSI president of Chiasson Consultants Inc has been helping foodservice hospitality and retail operators increase sales for over 25 years She is recognized as the industry leader in providing innovative and revenue increasing foodservice and retail merchandising programs interior design branding menu engineering marketing and promotional campaigns and much more Contact her at 416 926 1338 toll free at 1 888 926 6655 or chiasson chiassonconsultants com or visit www chiassonconsultants com See more great tips Things to consider before expanding into the catering business Experiment with your drink menus Create a monthly marketing calendar P rovide several alternatives for guests with health concerns Target your core market to grow your business Earning customer loyalty is rewarding Don t make your menu

    Original URL path: http://restaurantcentral.ca/TipoftheWeekOct13.aspx (2016-02-14)
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  • Things to consider before expanding into the catering business
    their market reach and revenues Successfully venturing into catering involves more than just creating a separate menu with group serving sizes There are several important decisions that management should consider before launching their catering service What are you good at Are you a foodservice entertainment or rental facility operation The decision to offer catering on site provide total event management or strictly supply quality food should align with your competencies Will the catering business be an extension of your existing brand or be presented as an entirely independent enterprise Leveraging current brand equity can help create immediate awareness and reduce trial risk On the other hand the current brand may not be seen as credible in catering differentiation of the catering offering will be more difficult and problems with one operation may affect the reputation of the other Proper catering operations will require separate preparation and storage space unique food handling and transportation equipment and different plating and presentation techniques These needs may require substantial investments in additional capital and supplies While this is not an exhaustive list competitive catering endeavours should be treated with the same degree of planning and organization that ongoing operations receive Not such a simple decision Courtesy of David Swanston a Hospitality and Foodservice Consultant Principal of Focused Industry Training Seminars and is an instructor at major Canadian university business schools Since 1997 he has helped a wide variety of organizations develop and launch new concepts turn around troubled operations and improve sales profits controls and efficiency To learn more about how he can help you improve your sales profits and performance contact him directly at 905 331 6115 or contactfit fitseminars ca See more great tips Experiment with your drink menus Create a monthly marketing calendar P rovide several alternatives for guests with health

    Original URL path: http://restaurantcentral.ca/TipoftheWeekSept21.aspx (2016-02-14)
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  • Experiment with your drink menus
    Go Tip of the Week Experiment with your drink menus September 4 2015 Tweet Leave a comment Your beverage menus might benefit from a seasonal makeover While the wines your restaurant offers are generally great year round consider offering wines that are off the beaten path Rather than carrying the standard types that everyone has grown accustomed to try offering wines that might appeal to those customers that they have never tried before such as a Rioja or a Vouvray Cocktails are easy to experiment with especially seasonally For fall try incorporating traditional flavours like cinnamon nutmeg and apple in new ways And why should all the fun be had by adults Consider jazzing up your non alcoholic beverage menus for your younger guests who might have more exacting tastes Offer non alcoholic cocktails exotic juices and even herbal teas for kids that might want to try something other than pop See more great tips Create a monthly marketing calendar P rovide several alternatives for guests with health concerns Target your core market to grow your business Earning customer loyalty is rewarding Don t make your menu look like a price list Create unique guest experiences with games and entertainment

    Original URL path: http://restaurantcentral.ca/TipoftheweekSept7.aspx (2016-02-14)
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