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  • Top six reasons why digital gaming matters to your restaurant
    interact with your customers in a new and unique way both in the restaurant and in your customers day to day lives With this in mind here are the top six reasons why digital gaming should matter to your restaurant Relevance Digital gaming is an extremely relevant media tool among kids and families According to Common Sense Media s study Zero to Eight Children s Media Use in America two years ago 52 per cent of all children ages eight and under lived in a home where they had access to mobile media devices such as a smartphone or tablet Today that number has climbed to 75 per cent Plus the most common mobile media activity for children in this age group is playing games Smartphones are the most frequently used device although tablets are close behind Revenue Games can incorporate elements that stimulate loyalty promote brand referral and drive repeat sales And an engaging and addicting sticky game will bring players back to the game again and again stimulating brand awareness as well as referral based purchases Sustainability In the current environment of ever increasing social and eco consciousness it s important for companies to become more accountable for environmental responsibility and for their carbon footprint By pulling kids games into the digital arena you are providing endless entertainment for your young guests without adding garbage to the landfills PR As digital games and apps deliver new and innovative brand experiences they are garnering increased attention from the media The power of social media also has a huge impact which is proven by videos and apps like Chipotle s The Scarecrow which has over 13 000 000 views on YouTube to date with no paid advertising to promote it Engagement Gaming can help address consumer perceptions and share educational

    Original URL path: http://restaurantcentral.ca/digitalgamingmatterstoyourrestaurant.aspx (2016-02-14)
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  • Archives: Branding
    on differentiation can lead a brand to miss opportunities available to them Seven ideas for naming your restaurant When it comes to naming a restaurant one needs to give as much thought to it as one would in naming their child It s a name that you will use for the lifetime of the business What you name your restaurant Uniform decisions how to choose the right attire for your restaurant staff The type of uniform a person wears is a key factor in building credibility trust and identification in industries ranging from hospitals to hospitality In the foodservice business the clothing your staff dons Three tips for redesigning your restaurant s website Every now and then your website needs a refresh There are a number of good reasons for redesigning your site part of a rebrand adding new functions such as a content management system or perhaps Six tips for improving your brand recognition at summer food festivals Each year there seems to be an increase in the number of food festivals being held A quick search on Google yields hundreds of different festivals every weekend around the country While it takes Food trucks are driving profit for Canadian restaurateurs A small group of Canadian restaurateurs is taking their unique twist on food service literally to the streets From designer tacos and high end burgers to gourmet cupcakes and deli sandwiches a How to earn extra profits and free advertising with retail merchandise Selling retail and promotional items can help your company in many ways It can help you enhance and strengthen your brand image as well as bring in more revenue It s not just for big chain and Today s Tip Customers are sweet on thank you mints Private label thank you mints are a great way

    Original URL path: http://restaurantcentral.ca/Marketing/Brandingarchives.aspx (2016-02-14)
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  • Jordan Knox, Food and Beverage Director, Elbow River Casino, Calgary
    enter into a promotional partnership with other local businesses Link Click here Diane Chiasson Chris Elliott Roger Mittag Janine Windsor Devon Peart Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Jordan Knox Leave a comment Jordan Knox works as a Food and Beverage Manager for Resorts of the Canadian Rockies at Kimberley Alpine Resort in Kimberley BC With over 18 years of experience in the food and beverage industry Jordan has worked throughout North America and the Caribbean with industry leading companies He received his diploma in Hotel and Restaurant Management from SAIT Polytechnic in 2000 and is a lifelong student of the Food and Beverage industry always looking for what new trends are emerging Contact info 250 427 1600 jknox skikimberley com www skikimberley com Twitter jordantknox Articles How to handle complaints from the other side Five principles in creating a business plan Five things that contribute to a food forward town Three ways to provide a permanent solution with temporary staffing The shift How catering food has transformed The art of motivation Tips to drive restaurant sales How to create an event to remember Five tips for navigating communication between front and back of house employees Closer

    Original URL path: http://restaurantcentral.ca/JordanKnox.aspx (2016-02-14)
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  • Social media magic: 10 tips for marketing your restaurant on Facebook and Twitter
    or follow up Many coupon and contest apps allow you to set up your offer so that when someone participates an update about your promotion is automatically posted to your participants Facebook wall Socially based referral programs give patrons incentives to share with their friends Loyalty programs can have a big effect on word of mouth advertising Add them to your popular social sites and your fans can spread the word about you to more friends and faster 4 Build a community with interactive content The point of being on social media is to interact This is not a place to be pushing out old school one way advertising Engage interact and build a community on your Facebook page When planning your Facebook content strategy think of your fans as customers in your restaurant Why do people dine at your venue What are your customers lifestyles What do they care about when they visit you Incorporate your patrons persona into your Facebook content Blend it with your restaurant personality Create tasty update morsels your fans can t resist Ask questions about Lifestyle Solutions to common problems Food tips Host interactive contests Set these up directly on your Facebook page such as a Vote contest to get your patrons to choose your next new menu item Photo contest to get authentic images of your best selling products Photo caption contest to name a new beverage or just for fun 5 Geo targeting A valuable feature of Facebook is that you can geo target highly specific locations This is true for both Facebook ads and Facebook posts To target locations with Facebook ads choose the country you are targeting Facebook will then give you the option to target your ad to the province or the city you want your ad to reach Your ad will show only to those people within that location Facebook uses IP addresses and other information to know where your customers are You can target Facebook ads by age gender interests categories education and more To target your Facebook posts use the target button on your update box Choose to filter by location Note Facebook is constantly updating their targeting features to make the site more friendly for local business Make your updates visible by the people in your neighbourhood to increase your click through rates and the foot traffic to your establishment Twitter Twitter gives you free mobile friendly real time marketing opportunities It s a great tool for customer relations too 1 Bio and background Use a branded background with images of your place or food offerings For your bio Keep it short and friendly Add your location and address particularly if you re an independent restaurant or franchisee Include a link to your website or online menu 2 Images Twitter users can now preview photos and videos in their main news feed Take advantage of this by showing your irresistible food and beverages Get creative with your Twitter visuals Show timely food items both seasonal

    Original URL path: http://restaurantcentral.ca/marketingrestaurantonFacebookandTwitter.aspx (2016-02-14)
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  • Eight items to consider when developing an employee social media policy at your restaurant
    place is crucial so businesses don t waste precious time scrambling to respond to incidents like these In today s world minutes count Once you hit the publish button it s there forever and there s no taking it back You need a plan of attack says Evans It s a real time medium That s why you need clear guidelines on what to do and how you should do it Be clear B C based family dining chain White Spot seeks to prevent potential issues by clearly stating in its social media policy that employees are liable if they make comments that could have a negative impact on White Spot s reputation We try to educate our employees and managers to think through the ramifications of things they post and avoid harm to us or their coworkers says Denise Buchanan the company s vice president human resources who added that the chain is going through the same learning process as other restaurants Evans says that as the employer defining rules in black and white is the best way to make sure employees know what is and isn t okay It s also important to be clear about potential consequences if staffers break rules If the owner of a restaurant sees it as bad for business then they may have the right to fire you just as if they have the right to fire you if you keep showing up late says Evans While posting receipt photos on social media or commenting about customers are obvious no no s Evans says social media blurs personal and professional lives meaning everything can reflect on the company brand That means employees need to be careful If their profiles are public they re fair game for anyone to monitor including employers and customers But it s important to remember that passwords don t offer protection from screenshots Where to start When writing a new policy from scratch search online for guidelines from major corporations like Coca Cola Ford Motor Company and IBM who have easy to understand rules You ll start to see patterns says Andrew Lundy who has written social media policies at The Canadian Press and Global News He suggests small businesses approach policies the same way they normally handle customer service Take a look at your own existing policies The new landscape doesn t erase all principles and advice that we follow for years says Lundy He went on to recommend that employers should consult employees at all levels including front line staff managers the IT department and sales people Everybody s a participant in social media It s important for them to have ownership and agree Social media is in its infancy so small business owners should update their policies because new technology can bring new potentially sticky situations along with it Lundy suggests checking website Mashable com and following influential tweeters to keep up with changes in the social media landscape Remember social media can be a great

    Original URL path: http://restaurantcentral.ca/employeesocialmediapolicy.aspx (2016-02-14)
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  • Digital marketing for restaurants - six steps to success
    sites such as Groupon WagJag or Dealfind have also become popular with customers and many foodservice operators are participating with offers of substantial discounts Views are mixed however with some operators doubtful that deal hunters will turn into repeat customers Donna Dooher founder of Mildred s Temple Kitchen in Toronto and Food Network personality was pleased with her experience but cautions Do your research and make sure you re getting involved for the right reasons Consider the long term fit of these offers with your marketing strategy and identify the expected benefits you hope to achieve Mildred s Temple Kitchen has many regular guests and informing them of the Groupon offer through the restaurant s social marketing sites was a way of rewarding their loyalty Integration of these various technologies is the key to maximizing their benefits According to Dooher Social marketing is a game changer especially for independent operators QR Codes Another application gaining popularity is quick response QR codes QR codes are two dimensional barcodes that encrypt information that customers can access using a free code reader usually available on their smartphone Originally developed by a Toyota subsidiary to track inventory QR codes are now used in marketing to provide audiences with fast access to information and to link them to online content from businesses An innovative use of QR codes has been developed to support customer loyalty by Vancouver firm RewardLoop Based on customer purchase data participating businesses print a unique QR code on a customer s guest check Using their smartphone the customer scans the QR code which links them to the service provider s loyalty site and credits them for their purchase If enough credit has been earned the customer can immediately redeem their rewards on site or can request that gift cards be mailed to them QR codes can also be used on menus to provide ingredient lists nutrition information and additional background information about the dish Opt in databases can achieve greater response when facilitated with a simple scan of a QR code The possible uses of this technology are almost endless and what is most attractive is that there is minimal investment required as it uses existing customer owned hardware Dynamic digital signage Digital signage is another dynamic opportunity to interact with customers and the broader community Through screens located throughout a facility you can share information about your services menu features promotions pictures and video clips streaming live news updates weather conditions and in some situations video feeds Many previous concerns with digital signage have been addressed as the costs have dropped the capabilities have expanded and the programs have become easier to use AJ Pickens sales support manager for Charlottetown based Screenscape Networks offers Managers have complete control over their content This allows them to update their information in real time and to customize their message to appeal to their target audience Being able to provide current information that is constantly updated will hold customers attention and provide greater opportunities

    Original URL path: http://restaurantcentral.ca/Restaurantmarketingdigital.aspx (2016-02-14)
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  • How to guide employee use of social media
    some or all of the following provisions in order to grant the restaurant owner special controls to ensure that only approved content is released on these websites A well drafted Internet and social media policy can greatly protect the restaurant s interests and shape the way its employees use these forms of media while at work In fact your employees may be held accountable even for postings that take place on personal forums outside of working hours Generally an employee owes a duty of good faith and loyalty to their employers This prevents employees from acting to the detriment of their employer In Canada the legal test of good faith in the employment context requires the employer to show that the employee s off duty conduct harmed the employer s reputation or product If it is found that such conduct has caused such harm or has rendered the employee s employment with the company untenable then action against the employee may be taken Listed below are some of the items that restaurants will want to take into consideration when drafting an employee specific social media policy Some of these headings will apply to conduct while on and off duty Confidentiality It is imperative that an employee social media policy contain sufficiently strong language with respect to confidentiality in order to protect the restaurant s confidential information trade secrets and other internal or proprietary information You may consider limiting which employees can access certain types of information Furthermore you may want to educate your employees on the dangers of online disclosures direct and inadvertent This is a particular concern for publicly traded companies which can face serious regulatory penalties for non compliant disclosure of certain information not to mention the impact this may have on the share value The duty to

    Original URL path: http://restaurantcentral.ca/employeeuseofsocialmedia.aspx (2016-02-14)
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  • The importance of putting quality first in food and wine marketing
    a rarely found bottle of wine or photos of their redesigned million dollar cellars Although social media can be effective for some it s no silver bullet The rate of restaurants going out of business after the first couple of years or earlier remains high despite the rising influence of bloggers foodies and social media experts The paying public may turn to Facebook for a first impression but it s the quality of the food wine or service that will make the lasting impression The challenge of PR It s tricky says Paul Decampo a teacher turned winery marketing director I believe in earned PR rather than paid PR but PR surely has a role especially when you over deliver and exceed expectations Food and wine make you think Therefore we have to consider the intellectual value of our product its message and how that message is communicated In Decampo s case advocating good clean fair and sustainable gastronomy as well as treating the staff fairly is the righteous way I couldn t agree more about this healthy philosophy Perhaps it is what has kept him in the business for so long and still going strong As Decampo reminds us What other people say matters more than what you say about yourself and your business You can t fake deliciousness everything comes down ultimately to what s on the plate And I would add what s in the bottle and how we make guests feel about their dining experience Focus on quality When it comes to marketing a foodservice business or product such as wine well executed PR campaigns can be expensive There are still ways for even the most budget conscious restaurateurs to promote their businesses though provided they re willing to do some of the work in house

    Original URL path: http://restaurantcentral.ca/foodandwinemarketing.aspx (2016-02-14)
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