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  • Seven ideas for naming your restaurant
    the address of your operation For example naming your restaurant 868 because it resides on 868 ABC Street This is ideal as it helps people remember your location but not so ideal if you have plans to expand to a second location or to franchise your operation 2 Name it after a building Another big trend is to name a restaurant after what the building of the restaurant used to be For example if the restaurant used to be a steam room calling the restaurant The Steam Room This is a good idea as you can incorporate elements of a steam room as well as some of the building s history into the design and décor of your restaurant and market to tourists However make sure that the building and the food you serve makes sense For example if you specialize in Japanese food calling your restaurant The Steam Room might not be so effective 3 Name it after your signature item If you specialize in one type of food consider incorporating your signature item into the name of your restaurant For example a restaurant that mainly sells a lot of hot dogs might call itself House of Hot Dogs Not only will this help identify your restaurant for exactly what it sells but it will also help improve your rankings in Internet search engines 4 Name it after an ethnicity If your restaurant specializes in a type of ethnic cuisine it makes sense to give your restaurant an ethnic name just make sure it can be phonetically translated into an easy to pronounce English word and that customers are able to easily figure out what type of cuisine you serve Also beware that while the name might translate to something meaningful in your own language it might not always

    Original URL path: http://restaurantcentral.ca/ideasfornamingarestaurant.aspx (2016-02-14)
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  • How to choose the right restaurant uniforms
    marketing manager at Cintas Canada They also enable customers to easily identify your employees creating a memorable and safe experience for guests As first impressions go a staff member s uniform becomes an important part of the customer experience Customers want to see clean and well dressed staff not untidy or uncoordinated outfits that are unrelated to the restaurant s theme or image according to Veraida Lyn Bermejo marketing director of Montreal based Town and Country Uniforms Consistent message A clean and proper uniform can speak a lot about the restaurant itself says Bermejo If the entire staff is wearing the same uniform or same theme it gives an impression to customers that the restaurant is aware of their image The type of uniform chosen completes the package of the restaurant s image and the customer s expectations Although branding is one of the major factors to consider when selecting a uniform for your staff so too are the comfort and functionality of the outfit Not only does a uniform have to look good and accentuate the marketing aspects of your establishment it must also stand up to the rigors of day to day restaurant service in terms of durability quality and seasonal appropriateness Buyers should consider their environment when selecting uniforms Depending upon your region and the season you may want cooler clothing versus layered styles that create warmth says Molin Restaurants should use a uniform company when choosing a uniform versus shopping in retail stores for image wear Uniforms are built to last with special details like bar tacking breathable lining and stain resistant fabrics Retail garments are not made to be worn every day and put through the paces of a restaurant Greater flexibility When deciding between buying or renting uniforms restaurant operators have a multitude of

    Original URL path: http://restaurantcentral.ca/restaurantuniforms.aspx (2016-02-14)
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  • Three tips for redesigning your restaurant’s website
    a rebrand adding new functions such as a content management system or perhaps it is just outdated A redesign can make a big difference that s either positive or negative if not done properly A redesign is not just about the look of your site Your website affects all the touch points in your marketing strategy from social media to sales and from lead generation to brand awareness It s not just about how your site looks it s about how it works Here are some tips to consider when redesigning your site Don t throw the baby out with the bath water Your existing site may need some improvement but it also contains a lot of assets that you have built up and that you need to protect Before you start changing everything take some time to analyze what has worked well for your site and where there are areas that are lacking Look at the speed of your site Most visitors will not wait more than a second or two for a page to load Remember that more and more viewers are using smart phones to search the web so you need to ensure that your pages configure properly for mobile use And as far as Flash goes don t use it Flash slows down your site it is not compatible with most mobile viewers and it inhibits your SEO rankings It may be flashy but it s passé Are you capturing your customer s data If you want to engage with your customers who are visiting your site encourage them to join a VIP club Create a button or link that will include a registration area and opt in section to ensure you can email and contact these customers with promotional offers and information Capturing data from

    Original URL path: http://restaurantcentral.ca/redesigningrestaurantwebsite.aspx (2016-02-14)
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  • Six tips for improving your brand recognition at your restaurant or foodservice operation with summer food festivals
    could be a great way to help increase business Here are some reasons why and what you need to do to ensure success 1 Great exposure Food festivals draw thousands of people who are looking for new foods new cuisines and new brand names to try You have a willing audience interested in what you have to offer For well known restaurants it s a good opportunity to reinforce your brand in the community by appearing in local food festivals year after year 2 Good for the community Your participation in your local summer food festival also shows that you care about being a part of your community This can help bolster your customer loyalty and give your brand name a bigger spotlight Consider donating a portion of the proceeds of your sales to sponsor a local school team or charity as well 3 Get personal Unlike social media your appearance at a food festival allows you to interact with potential customers in person Begin creating relationships with potential customers by encouraging visitors at your booth to visit you at your restaurant and ask for you personally Promise special VIP attention to everyone you meet and then deliver 4 Sell a memorable dish Many of the attendees at summer food festivals are foodies who are looking to try the next best thing Sell your current signature dish or create a new one but make sure that it is something new interesting and tasty and will create buzz around the festival Study the latest food trends to see which items on your menu would generate the most interest 5 Offer free mementos Ensure that customers leave your booth with a lasting memory of your restaurant or foodservice operation This means handing copies of your menu coupons flyers or any other promotional

    Original URL path: http://restaurantcentral.ca/summerfoodfestivals.aspx (2016-02-14)
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  • Restaurant marketing: How to earn extra profits and free advertising with retail merchandise
    acts as free advertising for your operation And if you can t sell any of it you can always use it for promotional gifts Diane Chiasson FCSI President of Chiasson Consultants Inc a restaurant and foodservice consultancy firm in Toronto offers these ideas for developing a line of retail products that you can sell in your operation to increase profits and create free advertising Gift cards Gift cards or certificates are a no brainer They are easy to make and easy to sell especially during the holidays Sales of gift cards are pure profit as research has shown that nearly 25 per cent of gift cards never get used Gift cards are also great for bringing new customers into your operation as quite often the recipient of the gift card has never visited your place T shirts clothing T shirts are the most popular retail item for restaurants and are a great product to flaunt your brand Many people wear t shirts as a form of personal expression so the creation of humorous or ironic slogans would also help sales Ensure that the styles of your t shirts suit your operation and are in line with today s fashions For example T shirts geared for women should be fitted so that they are flattering Colours should also be fitting with your brand If your line of t shirts is successful expand to include polo shirts long sleeve T shirts tank tops etc Always include sizes for children Hats Hats are a great retail product to sell as they are inexpensive to produce and a great marketing tool Whereas a T shirt can get covered by jackets scarves or a sweater your restaurant s logo slogan is always prominently on display when one wears a hat Mugs Glassware Mugs and glassware

    Original URL path: http://restaurantcentral.ca/retailmerchandise.aspx (2016-02-14)
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  • Today’s Tip: Restaurant customers are sweet on thank-you mints
    Chad Finkelstein Kristin Menas Liana Robberecht Jordan Knox Go Today s Tip Customers are sweet on thank you mints October 17 2011 Leave a comment Private label thank you mints are a great way of branding Customers take the mints with them in their pocket and will later be reminded of their restaurant experience potentially returning for another meal Customers like to be surprised and when they receive a quality

    Original URL path: http://restaurantcentral.ca/thankyoumints.aspx (2016-02-14)
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  • Five steps for franchisors and franchisees to maximize your brand and generate business
    has an attitude or a persona and gives them a great experience each and every time A brand is so much more than a logo It is a full experience from every single touch point from the colours and fonts to the advertising uniforms décor and friendly attentive employees With a franchise system it is all that much more important to infiltrate the brand and brand standards from the very top all the way down the system Here are five steps that Franchisors and Franchisees can take to ensure a consistent memorable brand at every level Before we begin with step number one let s take a moment to define your brand What is your brand persona Are you a fun happy brand Maybe you are a brand with a bit of edge and attitude What is the culture within your brand Does every employee franchisee area manager and dishwasher within your organization know what your brand exemplifies Can you sum up your brand identity in one sentence 1 Always always always be on brand Franchisors must be consistent with national marketing efforts Develop the persona for your brand and test yourself to make sure every piece gets that persona across Being on brand means proper use of your logo and tagline and use of appropriate colours fonts etc It also means being on brand with your marketing creative 2 Provide tools and support to your locations Make it easy for your franchisees to be on brand and to advertise their stores locally As a franchise system marketing messages should not only come from head office and national marketing efforts but also from individual locations Provide a marketing manual with examples of how franchisees can get out in their communities in a way that is consistent with the parent brand One great way to get franchisees more engaged with marketing locally is to provide an incentive for those franchisees that are willing to advertise to their communities Contribute a portion of your national ad fund to supporting the locations that choose to advertise with financial support Support your new franchisees with a grand opening manual Have ad templates available to run in local papers Provide window banners for new locations Offer tips on how to get the local media out for a grand opening event As a franchisee you bought into a brand a system an experience a promise So did ever other franchisee in the chain This is why it is crucial to be on brand with your local marketing initiatives 3 Benefit from a local marketing budget Franchisees get into your community Send some of your signature food products to your local radio station If you do this on a weekly or monthly basis the radio hosts might get excited about what will be delivered next They will more than likely mention your restaurant on air If they are impressed with the food they may also blog about it This is great exposure for your brand Give back

    Original URL path: http://restaurantcentral.ca/maximizeyourbrand.aspx (2016-02-14)
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  • Extending Your Brand
    to fill in core urban markets where high real estate costs lack of ample parking and operating overhead make them otherwise impenetrable Dense urban settings are markets where working professionals want and can afford upscale product but often don t have the time for sit down at a full service restaurant The fast casual proposition offering the same quality of food that customers crave and delivering it in a convenient environment is a compelling one Yet surprisingly relatively few family and casual chains have extended their brand to the fast casual segment Care and Concern The reluctance stems from a fear of brand dilution that is consumers associating the restaurant with a lower calibre product especially with service that is over the counter Operational concerns revolve around maintaining the same food quality with a short delivery window without using full sized kitchen facilities Finally there s a fear that fast casual locations will cannibalize existing full service locations Executives worry that their existing customers can get their fix of their products with a lower spend per person at a fast casual version of their concept To mitigate these concerns chains need to develop a distinct sub brand which requires different skill sets and economic models For example the product development process for fast casual is different from full service restaurants Su b brands are an opportunity to differentiate customer expectations They allow existing chains to maximize on the strength of their food and enter non traditional markets The result Restaurant occasions driven by different need states that don t cannibalize existing restaurants are captured One great example of a fast casual chain extension is Pei Wei Asian Diner in the United States which opened in 2001 and now has 150 locations Pei Wei is a faster more casual take on

    Original URL path: http://restaurantcentral.ca/ExtendingYourBrand.aspx (2016-02-14)
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