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  • better communicate with financial managers accountants and controllers It is meant to be a practical guide to financial management a primer for those who have never had direct exposure to the field of finance The emphasis is on the application of tools in order to better understand a firms financial situation The three major objectives of the book are to provide nonfinancial managers with insights into the various activities of the firm that affect cash flows to assist managers and future managers in developing analytical skills for evaluating business problems and opportunities from a financial perspective and to assist in the understanding of the key concepts of some of the major decisions facing financial managers An overview of each chapter and a road map are presented in chapter 1 This book should prove valuable to interested individuals and non financial executives as part of an executive course or a university course in applied corporate finance as a case course in financial management or as a supplement to financial theory courses For those instructors interested in developing a case course or supplementing chapters with case studies a list of cases related to relevant chapters is presented at the end of this

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/Fin_Mgmt%28inChinese%29.htm (2013-06-03)
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  • international management common and important to businesspeople everywhere International Management is about how firms become and remain international in scope It focuses on the experiences of firms of all sizes from many countries as they come to grips with an increasingly competitive global environment A central theme is the practice of management when a home market perspective is no longer enough to achieve and sustain success Through carefully selected comprehensive case studies and integrated text material this book bridges both the internationalization process and multinational management Many texts focus on ongoing management issues in the world s larger MNEs the lower right hand cell in the following matrix This is an important area but one that presupposes a long history of experience and acquired skills Our text takes a broader view examining small and medium sized firms as well as large MNEs and the process of internationalization as well as the challenges of ongoing management in multinationals Internationalization Ongoing Multinational Management Small Medium Sized Firms Smaller domestic firms moving abroad Global niche competitors Larger MNEs Larger firms moving into more markets Large full scale global competitors PART ONE TEXT The Internationalization Process The Global Business Environment The World of International Trade Managing Export Operations Global Sourcing Strategy R D Manufacturing and Marketing Interfaces Licensing The Design and Management of International Joint Ventures International Strategy Formulation The Impact of Globalization on the Organization of Activities The Evolving Multinational The Global Manager Strengthening International Government Relations Global Leadership Ethical Challenges of International Management Managing the New Global Workforce PART TWO CASES ON INTERNATIONALIZATION The Global Branding of Stella Artois Swatch and the Global Watch Industry Intel s Site Selection Decision in Latin America Cameron Auto Parts A Revised Time Warner Inc and the ORC Patents General Motors AvtoVAZ of Russia Nora Sakari

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/Intl_Mgt5e_China%28inChinese%29.htm (2013-06-03)
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  • in a Networked Economy 2e presents a road tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages from Awareness to Exploration Expansion to Commitment and possibly through Dissolution This four stage customer centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers In addition to comprehensively discussing the key levers that marketers can use to create relationships the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers Table of Contents Chapter 01 Introduction to Internet Marketing Part I Framing the Market Opportunity Chapter 02 Framing the Market Opportunity Part II Marketing Strategy Chapter 03 Marketing Strategy in Internet Marketing Part III The Design of the Customer Experience Chapter 04 Customer Experience Part IV Building the Customer Interface Chapter 05 Customer Interface Part V The Design

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/Internet_Mktg.htm (2013-06-03)
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  • firms have earned a strong reputation for their success in international trade In recent years an increasing number of these firms have been engaging in foreign direct investment The actual case studies about different regions and different entry strategies in this book should be helpful to Taiwanese firms as they work in the international environment Decision oriented cases are an ideal way to help teach the practice of international management These rich illustrations are a great complement to the concepts detailed in the text chapters International Management Text Cases 5 e TEXT 1 The Internationalization Process 2 The Global Business Environment 3 The World of International Trade 4 Managing Export Operations 5 Global Sourcing Strategy R D Manufacturing and Marketing Interface 6 Licensing 7 The Design and Management of International Joint Ventures 8 International Strategic Formulation 9 The Impact of Globalization on the Organization of Activities 10 The Evolving Multinational 11 The Global Manager 12 Strengthening International Government Relations 13 Global Leadership 14 Ethical Challenges of International Management 15 Managing the New Global Workforce CASES 16 Swatch and Global Watch Industry 17 Selkirk Group in Asia 18 Time Warner Inc and the ORC Patents 19 Nora Sakari A Proposed Joint Venture in Malaysia 20 Blue Ridge Spain 21 Whirlpool Corporation s Global Strategy 22 HCM Beverage Company 23 Sicom GmbH and CD Piracy 24 Northwestern Corporation a Taiwanese high tech firm s site selection decision in Europe 25 Kuorei Motors Company suppliers integration activities of the subsidiary of Toyota Motors in Taiwan International Management Cases CASES 1 Where Have You Been An Exercise to Assess Your Exposure to the Rest of the World 2 Intel s Site Selection Decision in Latin America 3 Euro Air A 4 Samsung China The Introduction of Color TV 5 Meridian Magnesium International Technology Transfer

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/Intl_Mgt_Taiwan%28inChinese%29.htm (2013-06-03)
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  • This is a collection of the most influential articles from the Journal of International Business Studies JIBS for China With so many excellent articles to choose from during JIBS 30 years of publication it was indeed a difficult task to choose only 10 articles The articles chosen were selected on the basis of both citation analyses and relevance to the existing global business environment and included all of the JIBS Decade Award papers ARTICLES Anderson Erin and Hubert Gatignon 1986 Modes of Foreign Entry A Transaction Cost Analysis and Propositions Journal of International Business Studies Vol 17 3 1 26 Beamish Paul W and John C Banks 1987 Equity Joint Ventures and the Theory of the Multinational Enterprise Journal of International Business Studies Vol 18 2 1 16 Dunning John H 1988 The Eclectic Paradigm of International Production A Restatement and Some Possible Extensions Journal of International Business Studies Vol 19 1 1 31 Kogut Bruce and Harbir Singh 1988 The Effect of National Culture on the Choice of Entry Mode Journal of International Business Studies Vol 19 3 411 432 Geringer J Michael and Louis Hebert 1989 Control and Performance of International Joint Ventures Journal of International Business Studies Vol 20 2 235 254 Johanson Jan and Jan Erik Vahlne 1977 The Internationalization Process of the Firm A Model of Knowledge Development and Increasing Foreign Market Commitments Journal of International Business Studies Vol 8 1 23 32 Hofstede Geert 1983 The Cultural Relativity of Organizational Practices and Theories Journal of International Business Studies Vol 14 2 75 89 Davidson W H and D G McFetridge 1985 Key Characteristics in the Choice of International Technology Transfer Mode Journal of International Business Studies Vol 16 2 5 21 Bilkey Warren J and Erik Nes 1982 Country of Origin Effects on Product

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/JIBS_China.htm (2013-06-03)
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  • language edition Winning Market Leadership is targeted at executives and managers in companies competing in dynamic highly competitive industries such as computers telecommunications software biotechnology semiconductors instruments pharmaceuticals and advanced materials These individuals play key roles in developing strategic market plans for their businesses The book provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to win market leadership in chosen opportunities It focuses on the key issues and tough choices faced by executives in these very demanding technology intensive markets Most of the examples in the book are drawn from the experiences of high technology companies such as Intel Compaq Hewlett Packard Glaxo Welcome and General Electric The book emerged from project based executive programs developed for corporate clients such as IBM Nortel Networks National Semiconductor and General Electric The process has been developed and tested with close to a thousand managers and executives in North America Europe and Asia who have brought strategic opportunities to these programs Table of Contents Choose the Arena Identify Attractive Opportunities Understand the Market Assess Resources and Competencies Understand the Competitive Challenge Make Tough Strategic Choices Manage Critical Relationships Complete the Winning Strategy Understand the Profit Dynamic

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/Win_Mkt.htm (2013-06-03)
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  • Links AMI News Contact AMI Ivey Homepage The Casebook of International Business The Asian Management of Multinational Companies Korean Translation PART I The book is a selection of cases that deal with management issues faced by multinational corporations MNCs operating in Asia Asia consists of many diverse countries that provide MNCs with diverse business opportunities Fifteen cases selected from a pool of Asian cases produced by the Richard Ivey School of Business in Canada demonstrate Asian diversity that MNC managers experienced in doing business in Asia The cases were translated into Korean with permission of the Richard Ivey School of Business Marketing 1 Acer in Canada 2 Delta Grand Pacific Hotel 3 Euro Disney Post Script 4 Northern Telecom Japan Inc Strategy 5 CAE Electronics 6 LG Group Developing Tomorrow s Global Leaders 7 Bundy Asia Pacific China Strategy 8 Mekong Corporation and the Viet Nam Motor Vehicle Industry 9 Northern Telecom in China 10 Samsung China The Introduction of Color TV Finance 11 CITIC Industrial Bank Preparing for the Future 12 Huaneng Power International Inc Raising Capital in Global Markets 13 Citibank N A in China 14 Advanced Material Technology Corporation Limited 15 The Bank of Montreal Seoul Branch

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/Intl_Bus_Korea.htm (2013-06-03)
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  • basic management science concepts that have been successfully used to address the problem area The objective of this material is to provide you the manager of the future with a general understanding of the tools and techniques used by the management science analyst The second part of each chapter is a series of short descriptions of organizations that have effectively used the tools described in the first part of the chapter These readings are designed to demonstrate that the tools introduced in the chapter are not some obscure theory but rather have been used are being used and will continue to be used by corporations and other organizations seeking to enhance profits or improve effectiveness or productivity To help you achieve an understanding of the basic concepts of management science two sets of problems are included in each chapter The first set of problems are small exercises that allow the concepts presented in the chapters to be practiced in simple but artificial situations By working these exercises you can familiarize yourself with the basic ideas and models presented in the chapter The second set of problems are cases that describe real world situations where the use of the concepts is

    Original URL path: http://www.ivey.uwo.ca/ami/Publications/Mgt_Sci.htm (2013-06-03)
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